Many businesses today make use of printed paper bags because of two reasons; the paper bags are effective as promotional items and more importantly, they are eco-friendly and will not do any damage to the environment. Businesses are aware of the environmental hazards being faced today and they prefer to have good brand image in the marketing world by using eco-friendly products.
Paper bags can be used as the promotional tool that will enhance the business’s image due to its concern towards the protection of the environment. Making this “green” concept known to consumers will help in increasing revenue.
Majority of consumers today are showing greater preference for printed paper bags instead of plastic bags. People have started to refuse plastic bags when collecting their purchases at super marts and paper bags are gradually becoming popular. Paper bags can also be customized with an attractive marketing message that will appeal to customers. The strongest message used by businesses is the brand name and logo.
Paper bags also have many advantages over plastic bags. They are economical and eco-friendly. Paper bags are made from recyclable materials that do not harm the environment. It is also much easier to print on paper than on a plastic surface. The size of the paper bag does not matter because it offers a wide space for the promotional message that will be printed. Important business information can also be printed on the other side of the bag.
When printing a promotional message on the paper bag, it is important for a business to include the logo, slogan, website, email address and contact details. If there is still available space a small map can be inserted to indicate the location of the business. It would make the search for the business a lot easier for the customer.
Consumers have to get used to paper bags because many counties and cities have decided to ban the use of disposable plastic bags at retail stores. Customers can still bring their reusable plastics bags but if they forget, they will no longer be given free plastic retail bags. Retailers however are allowed to sell recycled paper bags for a very affordable price to the consumer.