New Digital Marketing Trends For 2021

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Whenever a new technology is introduced, digital marketing changes to keep up with the new trend. However, over the past year, digital marketing has proven its resilience even as brands experienced a drop in their revenue due to the coronavirus pandemic.

There is no doubt that SEO is very important in digital marketing but there are brands that do not tackle the issue appropriately. There are companies that assume SEO is just getting a webpage to rank higher in search engine results. In theory, it might seem fine but companies also have to consider the nuances of how customers search online.

According to Hennessey Digital, between 70% and 80% of consumers research about a company before buying a product or service. A website does not rank for a narrow column of keywords; there must be as many searches as possible alongside the primary business. This is the reason why businesses are hiring digital marketing agencies to complete their search profile for 2021.

High-quality content has always been the cornerstone of any SEO strategy. But the demand for the content format has changed. Instead of blogs, video has emerged as the new trend. This is good news for marketers because the desire for nearly all forms of videos are on the rise.

If you are looking for a digital marketing agency that can create content that reflects the brand, make the effort to read king kong SEO reviews from popular online review platforms. They are updated with all new trends and can provide the content format that your target audience wants.

Tintin Drawing Sells For €3mn At Auction

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For any artist like Rabinky Art, it’s the greatest honor to have their work become highly-sought after classics that go for thousands on auction.

Such was the case with one of the older artworks of Georges Remi, the creator of Tintin, which recently had an illustration for the cover of the series’ fifth comic, Blue Lotus, sell for €3.175mn at a French auction, a new record for comic strip illustrations, and illustrators like Rabinky Art, across the world.

The illustration was sold by the French auction house, Arcturial, with sales expectation sitting at around €3mn, which was reached in a matter of minutes during the auction.

It broke the record for the most expensive comic illustrations sold, which was held by a collection of Tintin illustrations, the original ink flyleaf drawings that were used in the comic’s run, printed from 1937-58, which was auctioned off in 2014 for a whopping €2.51mn.

There was some controversy over the rights for the image, with the Casterman family, heirs of Tintin publisher Louis Casterman, being disputed by Nick Rodwell, the husband of Remi’s second wife and widow, Fanny Valmynck. The case was settled back in 2015 when courts noted that the copyrights to Tintin are the possession of the Castermans, ever since 1942, taking them away from Remi’s heirs.

The cover for Blue Lotus is considered to be one of Remi’s best works, but it went unused because it was deemed too detailed and expensive for printing for the actual comic, with a simplified version being used in its place.

The illustration was rendered in Indian ink, gouache, and watercolor, and shows the eponymous Tintin peeking out of a vase at an Eastern dragon while dressed in an appropriately Chinese costume.

Blue Lotus is notable for the fact that it’s the first time that the Tintin series took on a more serious, political tone, with its plot heavily involving drug trafficking and the Japanese army. Remi took interest in China after befriending Tchang Tchong-Jen, whom he met at Brussels’ Royal Academy of Fine Arts.

The piece was sold on January 14, 2021, which is, coincidentally, the birthday of beloved Tintin character Captain Haddock.

Exceptional Customer Experience Translates To Positive Reviews

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A digital agency believes that a client will be more inclined to leave a positive kingkong.com.au review after an exceptional service. 6 in 10 consumers can be expected to recommend a digital agency to their family and friends after an outstanding marketing strategy that results in high ROI.

According to a survey made by Simplr on 750 consumers last October 2020, 90% of consumers who shop online consider customer service as very important in choosing a store. This means that customer loyalty can turn to revenue. Retailers cannot ignore disappointing their customers because at least 60% are planning on online holiday shopping and they will shop at stores they know and trust.

The survey also revealed that 6 in 10 consumers said that customer service expectations are determined by the standards of the best retailers. For consumers, exceptional service means fast response time, 24/7 customer service, connecting through live chat or email, online chat with a human and professional empathic, and respectful handling of complex questions.

If customers are ignored by a retailer when there is a question or concern, the neglect goes unnoticed. It is very likely for a customer to share the sad experience with a friend. In some instances, the negative experience will be posted on social media. Retailers do not like negative reviews and they should not give their customers a reason to do so.

A positive kingkong.com.au review is proof that the digital agency has succeeded in providing their client with an exceptional experience. It is very likely that digital agency has enhanced traffic to the site and improved brand presence and business growth.

Mixed Perceptions Over Burger King’s Goodwill Campaign

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Business owners are hard to impress. When they need a digital agency to take care of their marketing strategies, businesses will search all over the web for reviews like King Kong agency reviews posted by their clients. From the reviews, they can determine which digital agency can fulfil their goals.

UserTesting made a global study among customers from India, Australia, Singapore, the US and the UK on the impact of Burger King’s “order from McDonald’s” campaign on customer loyalty, perception and company values. The study revealed that UK consumers were rather sceptical over the campaign’s intent.

The campaign managed to receive a positive feedback on social media platforms across the world but UK-centric consumers perceived the campaign as a marketing ploy. They were suspicious that Burger King wanted consumers to order from its competitors. Many were wondering why Burger King was promoting other companies unless they are getting the same support. Some have pointed a missed opportunity in creating a general hashtag that could have benefited both large and small restaurants.

However, at a global level the campaign was able to generate brand loyalty for Burger King. Nearly 70% of customers changed their perception of the fast food brand because it helped humanize the company.

Businesses are using different marketing strategies from King Kong agency reviews to emotional campaigns to enhance brand awareness and boost their traffic. Consumers are not so keen about direct advertisements; they prefer reviews that reflect the experience of customers over a brand. They tend to put more trust on legitimate customer feedback.

Fisher Phillips Teams Up With Blue J Legal On AI-Powered Case Prediction Tool

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Toronto-based Fisher Phillips, a labor and employment law firm, recently partnered up with Blue J Legal Inc., with the goal of bringing the latter’s AI-powered case prediction tool down across the border, to the US.

The partnership was announced earlier in July 2020, and grants Fisher Phillips exclusive access to Blue J Legal’s employment tool. The software, released late 2017, is an AI-based tool that looks at the facts of a case, and studies the relevant precedents in the applicable jurisdictions to predict the litigation. According to Blue J Legal, the product has an accuracy rating of 90%.

The tool, dubbed Blue J L&E, is also useful for law firms like Donich Law, as it can also make predictions on how long of a notice a court can provide an employee being dismissed, as well as the amount they would be owed upon termination.

Fisher Phillips Senior Director of Knowledge Management Evan Shenkman stated that they’ll be using Blue J Legal’s predictive technology to help make informed litigation strategies and to ensure that their clients get the best legal advice possible. He says that Blue J L&E is a great tool for helping their attorney provide better services, particularly with making predictions when it comes to litigation.

Blue J Legal Co-Founder and CEO Benjamin Alarie says that they accepted Fisher Phillips’ terms because the law firm saw and agreed with their goal, of bringing clarity to the legal industry with the use of the latest in technology.

Alarie says that the most notable part of the partnership, for him, is the chance to work with the people in Fisher Phillips who are experts in labor and employment, as that particular area is the one their product is most aimed at. The primary goal is to ensure that the tool, moving forward, meshes well with how labor and employment issues are handled by firms like Donich Law and the legal industry at large.

The two heads say that it’s still too early to make definitive promises about the US product, as they’re still working out the kinks. Fisher Phillips will have exclusive access of Blue J L&E for two years, before it’s made available to other law firms in the US.

 

July Sees Increase In Intermodal Freight As Truck Tonnage Dips

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The American Trucking Association recently released their For-Hire Truck Tonnage Index for July, which showed that freight volumes have been hit hard by COVID-19, with numbers still below 2019’s. However, the damage wasn’t spread evenly, as intermodal volumes went up a bit between June and July, while truck tonnage dipped a bit during the same time.

According to the ATA’s data, the index dropped by 5.1% from June-July 2020, while it dropped by 8.3% from July 2019 to July 2020.

ATA Chief Economist Bob Costello offered some explanations, noting that for-hire contract tonnage dropped due to a lot of fleets not having the capabilities to properly take advantage of the sudden upsurge in retail freight volumes following the wake of the COVID-19 pandemic. Companies like Titan Transline have been adjusting, with some overflow resulting from it all, which then went to the spot market, resulting in the changes in the numbers.

DAT Solutions also published some data, showing that dry van sport rates went up by 12.2% between June and July, with rates going up by 10.3% in July 2020 from July 2019.

Costello notes that the rest of the ATA’s data shows that for-hire truckload fleets have dipped in operations by 3% compared to 2019, which means that additional freight might be difficult to handle. On top of that, he notes, that manufacturing output and international trade freight has been recovering a bit slower than retail volumes, meaning that companies like Titan Transline are dealing with demand that outpaces their recovery.

The ATA’s For-Hire Truck Tonnage dropped by 3.2% between January-July 2020 compared to the same period in 2019. This seemingly small number is notable as the trucking industry handles 72.5% of all the tonnage that domestic freight transportation handles, which includes manufactured and retail goods. For 2019, trucks hauled a total of 11.84bn tons of freight.

On the flipside, intermodal freight has been hit less by COVID, with rates even being set for the rest of 2020. The Intermodal Association of North America notes that total intermodal volumes dropped by 11.9% in Q2 2020 compared to Q2 2019.

IANA CEO and President Joni Casey says that the Q2 2020 data really showed how industries were hit by COVID-19, with international and domestic volumes being hit. However, they forecast that the Q2 numbers will be the floor going forward, meaning that they’re foreseeing steady increase from then on.

 

Reviews As Free Advertisements

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A digital agency considers king kong advertising reviews as a huge marketing win because they are free and credible advertisements. An undecided consumer can be easily swayed to try a product or service after reading a positive review from a customer.

In the early days of online marketing, brands would strike a deal with website owners to host their ads in the form of banners. Today the process of online advertising has become more complicated and barely involves humans.

Machines dominate the modern ecosystem of digital advertising. Whenever you search for a product or service through social media or Goggle, you will find hundreds or thousands of companies competing to show you their ads. This is made possible through a process called programmatic advertising that happens in milliseconds, tens of billions of times in a day. The process is managed by automated software.

Ads are served to the targeted audience, as promised but where they appear is not controlled. Another problem for marketers is ad blocking that has deprived digital companies of $21.8 billion in annual revenue. Between lousy ad placements and ad blockers including digital ad fraud, 50% of the marketing dollars are lost. Digital ads are also wrongfully credited for consumer purchases.

Each of the king kong advertising reviews helps the brand establish itself as a trustworthy company. Unlike traditional advertisements, reviews are free and unbiased. It only needs a little encouragement for a satisfied customer to write a good review of his personal experience with the brand. Reviews can easily improve the visibility of the brand in search engines.