Current and former employees are voicing out their opinions about employers and what it is like to work in the organization. The reviews are posted anonymously on online sites that allow employees to critique their workplaces. However, the affirmative King Kong agency reviews from current employees mean that they appreciate what the boss is doing for them.
The good reputation of a brand is a critical asset in recruiting new talent. The organization’s reputation as an employer must always be protected from the negative reviews that former employees post on career sites. Even a single negative opinion can do a lot of harm to the image of an organization because it is seriously considered by job seekers.
According to report from CareerArc, an HR technology firm, at least 55% of job seekers decide against working for a company because of negative reviews. There are instances when the negative reviews are so bad that they completely discourage customers from using its services.
Many employers ignore whatever negative reviews are posted on sites like Glassdoor. Others prefer to be aware with the criticism they receive so that they can deploy a response strategy. A good strategy would be to use the criticism as an opportunity for action. For example, if the employee says that there are no opportunities for growth in the company, the proper response would be to outline the plan to develop more defined career paths.
It is common for some employers to counter the bad reviews by asking their current employees to post positive reviews. However, ZipRecruiter columnist Matt Krumrie says that a better approach is to foster an environment where employees will be motivated to defend the organization without being told to do so. There are employees who take the lead in responding to negative reviews even before a response strategy is put in place in by the management.
When employees are happy and well appreciated in their workplace, they will willingly share positive King Kong agency reviews without the need for HR to tell them so. Employees understand that the good reputation of their company can be protected by sharing their good experiences. It is also the best way to attract new talents who are willing to contribute new ideas.