The recent boost in the Meetings, Incentives, Conferences and Exhibitions (MICE) sector has led to hotel promotion bangkok to focus on that sector, with hotel companies moving to accommodate the needs of the sector. And, now, Marriott International is looking to move with the trend as well.
The international hotel company is seeking to ride the wave of popularity of the MICE Sector, via opening 17 hotels across Thailand primarily aimed to the needs of the sector over a mere four year time span.
Marriott International’s Asia-Pacific group has already made their official statement, which was communicated via the group’s VP for Brand and Marketing, Mike Fulkerson. According to Mr. Fulkerson, the brand-new hotels, once completed, would be operated via the various brands, a considerable chunk of which are luxury brands, in the Marriott portfolio.
Some details of the plan have already been revealed, with a few of the projects set to be constructed in the four-year time span having been unveiled to the public prior, which includes:
- Surawong Road Marriott
- Marriott at Asiatique the Riverfront
- An as-of-yet unnamed Marriott in Pattay.
All of these new developments are the property of Charoen Sirivadhanabhakdi, the Thai beverage tycoon.
The Sirivadhanabhakdi family has recently re-launched the Bangkok Marriott Marquis Queen’s Park, the family’s flagship hotel, which was previously known as the Imperial Queen’s Park Hotel. The Queen’s Park is the first Marriott property in the Asia-Pacific to attain the ‘Marquis’ categorization, and, much like the recent trend of hotel promotion bangkok, it is focused on the MICE sector.
The Queen’s Park hotel has 21,336m2 of space, containing 37 event rooms, 1,360 modern rooms and suites, plus six local and international restaurants, located right at the heart of Bangkok.
Mr. Fulkerson has stated that Marriott International operates 39 hotels in Thailand, with around 550 worldwide.
In order to handle hotel promotion bangkok Marriott has teamed up with TED, a media organisation with a history of working with big names like Bill Gates, Jane Goodall and Philippe Starck, to host TED’s 4th Salon at Marriott Marquis Queen’s Park. The partnership was established back in September 2016, leading to similar events being held across the globe, like in Seattle, Abu Dhabi and London.