The brand designs of most products are created in such a way with the notion that shoppers make informed and rational decisions when filling up their shopping carts. The truth is that shoppers make reactive and purely instinctive moves when presented with goods to buy. Studies have shown that the consumers only read at least seven words in the entire shopping process and buy instinctively by color, familiarity of the location and shape. Best sellers are those with market strategists that appeal to the reptilian brain which decides even before logic jumps in and takes over.
Most of the instinctive reactions are designed into packaging with the application of the Biomotive triggers. These are cues which affect the person’s subconscious and generates emotion and action even before the conscious part of the brain can react or respond. There are plenty of triggers and scientists have identified at least 16 of these key combinations. You need to understand what these primal cues are in order to help your brand connect emotionally with your potential customers, sell more products and build great assets for your company.
In order to be successful, each brand should have a unique and distinctive view point and should be able to express a clear and unique reason. Effective packaging would make it easy for the consumer to understand at a glance what the product is, what it’s used for and why it is relevant to the life of the consumer. Naturally, the product should be able to deliver its promises in order for a repeat purchase to happen.
You need to make your product stand out from the rack and from its competitors. Simply covering the shelf and shouting louder just would not make your brand stand out. You need to draw a point of orientation on the packaging of your material which will attract your shopper’s eyes and communicate your product to them. You can make use of cusps to do this. The cusps are pointy shapes with sharp edges and usually trigger the feelings of danger, fear and caution. You can also make use of other creative products like Paper Mart tulle when packaging your product so that it will stand out.