Good news for Kiwis looking to buy office furniture in New Zealand, as IKEA will coming to the country soon. The retail giant will set up its first store in Auckland, then another at South Island, complete with the company’s famous meatballs, plus around 400 new jobs.
IKEA New Zealand Manager Will Edwards confirmed the news, adding that the there’ll be two IKEA stores in the region, one to complement the other. He says that Kiwis have been clamouring for an IKEA store for a long while now, as the blue and yellow building is iconic.
Edwards didn’t give a specific time frame as to when the new store would be launching, to the chagrin of those looking to buy IKEA an office furniture in New Zealand, only saying that the store would take a few years to properly set up. In the meantime, however, he said that IKEA will be opening a popup shop in the central Auckland region.
He says that it takes time and effort to create a true blue and yellow IKEA store, and it’ll take years before the development is complete, but they don’t want to keep people waiting, as they think there’s been enough waiting. Auckland was chosen as the site due to the fact that there’s a lot of people living there, as well as lots of traffic with many commuting in and out of it. The popup store, Edwards says, is basically an appetizer of sorts before the full package comes along.
Global IKEA Chief Executive Jesper Brodin made the announcement to a crowd at the waterfront venue The Cloud, in Auckland. He also stated that the new IKEA megastore would need about 300-400 employees, plus several hundred more people to cover support logistics. New Zealand, in his words, will get the full shebang, with the store to host around 7,000 items.
As for pricing, Brodin says that the aim of IKEA is to be affordable for customers, and competitive with other retailers in the market.
Edwards stated that the megastore would have 50 mock room concepts, but refused to elaborate on the popup store. He did, however, revealed that, following the completion of the Auckland store, IKEA also plans to move into South Island, plus other locations.