You need to create branding for yourself like a tagline that is optimized to suit as your keywords. When someone searches for your phrase, the right keywords can have you on the topmost pages of search engine results. Hence, many will find your financial adviser websites and this means more clients for you.
If you want to be found in search engines like Google, you should make it to the top three results. It’s been proven that the first search result will likely get clicked 50% of the time. The second website may be chosen about 25% and the third around 12.5%.
Optimizing your website will yield 10% of your visitors will allow you to call them; 25% of those visitors turn out to be your clients as you see the power of marketing through the Internet.
Finding the Right Keywords
It seems worthless for you to have your financial adviser websites listed as #1 in search engines if no one is trying to search for your name. Fortunately, you can have people find you by searchingfairly easily.
Just proceed to Google Keyword Tool and search for it in Google.
Next, try writing in “your city name” plus “financial adviser.” For instance, your inputted keyword or phrase box will have the word New York financial adviser. After entering in the keyword, Google provides you a long list of results sorted out by global monthly volumes.
Next, type in “your city name” plus financial advisor.
One interesting thing I noticed about the search was having it monthly, and there are around 368,000 searches for financial advisor on Google. For the phrase financial adviser, only 60,500 searches came out for each month. I also tested this out on individual cities like New York, Chicago, and Los Angeles. Again, the term financial advisor, with an o, was always searched more than financial adviser, by a wide margin. This is very important for those devising their tagline.
You don’t have to use the term financial adviser as your tagline. You can utilize other keyword phrases for research such as retirement planning, financial planning, or financial planner to direct you to your financial adviser websites. Remember, your goal is to draw high traffic using precise search times.