GDPR is a new set of rules that provides citizens in the European Union with more control over their personal data. One year after GDPR took effect, a great majority of event planners (90%) say that they are still challenged in complying with its requirements. Under the terms of GDPR, organizations have to ensure that data is gathered legally and managed properly to avoid exploitation and misuse.
Based on the results of a new study made by Events force, it was revealed that 81% of event planners were complying with the GDPR regulations but they are facing ongoing issues like consent management, running GDPR checks with event vendors and the 3rd party use of attendee’s data.
According to George Sirius, CEO of Events force, the research also showed that in spite of the challenges that event planners have to face in complying with GDPR regulations, a number of positive changes were noticed in the industry particularly concerning event management, data management and data security.
Event planners have started to use data protection credential in their marketing strategies. They wanted to show attendees that they can be trusted with the attendee’s most valuable asset which is their personal information.
The study also included the impact of legislation on the industry in the past 12 months including the kind of changes that organizers have to make when planning and managing events. At least 44% of the respondents are sharing fewer data with stakeholders and suppliers with the exception of hotels and event venues.
Many organizers (40%) have prioritized data security through tighter security controls. At least 25% ensure that new GDPR checks are made on suppliers and 3rd parties that they deal with. Event marketing professionals (36%) claim that the legislation has improved the quality and creativity of the communication campaigns.
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