How Customer Reviews Affect Local Search Results

Every unbiased customer review helps a brand establish a trustworthy and credible online reputation. Search engines like Google monitor what people are saying about your business and whether you measure up to customer expectations. The star ratings and favourable reviews help your business standout from the competitor and build trust earlier in the funnel even before a shopper visits the site.

Google search algorithms are very complex but if there is one sure thing it is the impact of customer reviews on Google local search. According to Moz, at least 9% of the entire search algorithm of Google is driven by review signals similar to the ones found on business Google reviews. The review signals are focused on review quantity, velocity, and diversity.

In order to help a local business reach the top of Google’s local search results, it is important to create a balance among the three review signals. A business will be found more easily and quickly than when traditional SEO activities like keyword search and blogging are utilized.

Another advantage that customer reviews provide is the information that the business gains. Reviews will tell whether the business has delivered a positive customer experience and whether the business did or did not do an amazing job, what areas need improvement and what areas should be praised.

Potential customers who have read King Kong SEO review are usually influenced to visit the website of the digital marketing agency and learn more about the services that it offers. People searching for effective digital marketing will be amazed at the creative material that the digital agency uses in its campaigns.