Do online reviews affect SEO? Yeah, they do, especially for smaller, more local businesses.
Studies show that Google My Business reviews were one of the most important variables determining how well a business ranks in Google search results, and how likely they were to show up in the box of local results that pop up in Google.
Here is a bit of a look at how online reviews affect SEO.
Google looks at the insight from reviews
Google is all about the content: the higher the quality and the more the quantity, the better.
This is a key part of SEO: how many keywords a site’s content has. These keywords determine how well Google’s crawlers understand and rank a site, which is where customer reviews come in. Customers leaving reviews basically leave information for Google to crawl through and understand which boosts SEO rankings.
Google trusts customer opinion more
Truth of the matter is, Google trusts what customers say about your business more than what your site does. That’s just how it is.
Google looks at customer reviews to see what customers think about your business, using that to determine how trustworthy a site is. Reviews, regardless of how positive it is, tell Google that a business has interacted with actual people, on top of the things reviews do for other customers.
Better reviews mean better CTR, which means better SEO
Everyone loves reviews.
The better the reviews for a business, the more likely customers are to choose it over the competition. This, in turn, boosts its CTR (click-through rate), which is already established as a positive factor for SEO. Good reviews lead to good CTR, which leads to a good king kong SEO review, which only makes online reviews all the more desirable.