Category Archives: Reviews Seriously

The Basics Of Digital Marketing

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With technology, comes change. Marketers are well aware of that fact. Wasn’t more than 10 years ago when a cheap, barely-functional website with a few keywords was enough for a digital marketing campaign.

With people spending so much time on their computers and their mobile devices, surfing the internet, however, that is no longer the case.

It’s no exaggeration to say that digital marketing is a key part of whether or not businesses fail or succeed, so it’s important for any business owner to have a grasp of it. Here are the basics.

What is digital marketing?

In the simplest of terms, digital marketing accounts for any and all marketing done via online media channels, like websites and social media accounts. The aim of these endeavours is to get your brand noticed, generate leads, and then convert those leads into loyal customers.

Why is it important?

Marketing is all about reaching one’s audience, plain and simple. Specific numbers vary, but it’s generally agreed upon that there’s always someone looking for something online. With people connected to the internet so much thanks to mobile devices, being online is now key for any business looking to survive.

The channels

  • Your website: The online storefront, so to speak, and pretty much the most important piece of the digital channel. It needs to be fast (<3 seconds fast), secure, mobile- and SEO-friendly, and it needs to be aesthetically pleasing.
  • Search engine marketing and optimization: The vast majority of the time, people look to Google to find things. Naturally, this means that properly marketing online involves making sure your site is as visible and enticing to search engines as possible.
  • Pay per click: As the name implies, it’s when you pay when someone clicks on one of your ads. People see a lot of pay-per-click ads, with the most common being paid search ads, like the ones you see when you look up a king kong marketing review and the like. A lot of clicks tend to go for the top three paid ads on a search engine’s result page, so take note of that.

Mixed Perceptions Over Burger King’s Goodwill Campaign

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Business owners are hard to impress. When they need a digital agency to take care of their marketing strategies, businesses will search all over the web for reviews like King Kong agency reviews posted by their clients. From the reviews, they can determine which digital agency can fulfil their goals.

UserTesting made a global study among customers from India, Australia, Singapore, the US and the UK on the impact of Burger King’s “order from McDonald’s” campaign on customer loyalty, perception and company values. The study revealed that UK consumers were rather sceptical over the campaign’s intent.

The campaign managed to receive a positive feedback on social media platforms across the world but UK-centric consumers perceived the campaign as a marketing ploy. They were suspicious that Burger King wanted consumers to order from its competitors. Many were wondering why Burger King was promoting other companies unless they are getting the same support. Some have pointed a missed opportunity in creating a general hashtag that could have benefited both large and small restaurants.

However, at a global level the campaign was able to generate brand loyalty for Burger King. Nearly 70% of customers changed their perception of the fast food brand because it helped humanize the company.

Businesses are using different marketing strategies from King Kong agency reviews to emotional campaigns to enhance brand awareness and boost their traffic. Consumers are not so keen about direct advertisements; they prefer reviews that reflect the experience of customers over a brand. They tend to put more trust on legitimate customer feedback.

Reviews As Free Advertisements

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A digital agency considers king kong advertising reviews as a huge marketing win because they are free and credible advertisements. An undecided consumer can be easily swayed to try a product or service after reading a positive review from a customer.

In the early days of online marketing, brands would strike a deal with website owners to host their ads in the form of banners. Today the process of online advertising has become more complicated and barely involves humans.

Machines dominate the modern ecosystem of digital advertising. Whenever you search for a product or service through social media or Goggle, you will find hundreds or thousands of companies competing to show you their ads. This is made possible through a process called programmatic advertising that happens in milliseconds, tens of billions of times in a day. The process is managed by automated software.

Ads are served to the targeted audience, as promised but where they appear is not controlled. Another problem for marketers is ad blocking that has deprived digital companies of $21.8 billion in annual revenue. Between lousy ad placements and ad blockers including digital ad fraud, 50% of the marketing dollars are lost. Digital ads are also wrongfully credited for consumer purchases.

Each of the king kong advertising reviews helps the brand establish itself as a trustworthy company. Unlike traditional advertisements, reviews are free and unbiased. It only needs a little encouragement for a satisfied customer to write a good review of his personal experience with the brand. Reviews can easily improve the visibility of the brand in search engines.

Why Companies Must Take Reviews Seriously

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Current and former employees who are writing King Kong online agency reviews with all honesty and fairness are impacting the workforce immensely. In the past years, it was next to impossible to determine whether the job you are applying for is worth the efforts. Reviews provide job seekers with an insight on company culture and management support before signing on a contract.

Companies take consumer reviews seriously but ignore employee satisfaction reviews. This jeopardizes the brand because employees are brand ambassadors.  According to a study made by Randstad USA, 57% of job seekers avoid companies that receive negative reviews. This is logical because if you will purchase a product or service based on other people’s recommendations, it makes sense to decide on a job based on the opinion of employees. After all, employees are the best sources of information because they have direct experience with the employer.

Surprisingly, companies that seriously consider the strong influence of consumer reviews are not concerned with what their prospective employees think. According to the same Randstad study, 2 out of 3 managers do not believe that negative reviews received by the company can affect their ability to recruit quality talents.

On the other hand, 34% of Human Resource managers say that low ratings on online review sites matter. It is obvious that there is a major disconnect between the management and the frontline which can significantly undermine the organization’s success.

During this time when there is stiff competition for top talents, it is important for a company to receive authentic positive reviews particularly if the company is not on the list of top best companies to work for. Employees must be the digital brand ambassadors of the company. They must be encouraged to share their experiences through job search sites and not social media platforms. When there are specific reviews that need to be addressed, do so promptly.

If you will take a look at King Kong online agency reviews, you will notice that they reflect the perception of employees. Feedback from present and former employees is a gift that provides the company an opportunity to attract the best talents.