Category Archives: Online Marketers

Google Page Experience Update Rolls Out As Other Developments Finish

Published by:

Google recently started rolling out their page experience update, which they announced early Jun 16, 2021. This update, the search engine reports, will take a while to finish rolling out, with the earliest expectations set around late August.

Additionally, Google also stated that they’ll stop using AMP for top stories eligibility, making the transition towards core web vitals in page experience factors.

The page experience update is a slow rollout, having started on June 17, 2021. The changes in search rankings from the update aren’t going to be big as the update isn’t a major one, unlike the core updates for June and July.

Google Search Console Insights also recently launched. The tool is designed to help publishers and site owners understand how well their content is doing by providing reports and data. The launch made it available for any site that’s been verified by Google, meaning that it is now worth using for site owners and publishers of all stripes and sizes.

The tool was made available to everyone on Google with verified Search Console access after a year of testing. For those looking to get the most out of this new tool, it’s recommended to finish the process of associating or linking their Search Console profile with their Google Analytics profile to get the most information.

Another key development was the completion of the rollout of the Google June 2021 core update, which began rolling out on June 2. Google announced the completion on June 12, 2021, with the day seeing a lot of fluctuations in rankings and changes to many a king kong SEO review across the board.

How Videos Boost SEO

Published by:

If there is one single reason why customer reviews must be in video form, it is for search engine optimization (SEO). SEO is essentially the foundation of your company’s online marketing campaign that has a direct impact on the bottom line due to the increase in conversions, engagement, and revenue.

Google values two things: the quality of content and its relevance to original search terms. Google does not only consider the text on a particular web page; it scans other types of media to determine what the company has to offer. If the website has a mixture of content like relevant information about a product and a favourable review from a customer with quality visuals, it will give a boost to the SEO efforts.

Another factor that Google considers in determining search ranking is the incoming traffic to the site. People who watch interesting video testimonials about the brand are very likely to share the content with others. The higher the quality of the video content the more that it can drive traffic to the web pages and boost SEO.

Google also pays close attention to how long visitors stay on the site. Quality video content will encourage visitors to stay longer on the site to dramatically boost the ranking and improve bounce rate.

A digital marketing agency obviously understands the connection of king kong SEO review to the high volume of social shares and higher ranking in search engine results. Potential clients can be influenced by favourable reviews posted by loyal customers who have a gained a satisfactory experience with the company.

The Role Of Customer Reviews In The SEO Plan

Published by:

It is common knowledge that online reviews are estimated to be 10% of the criteria with which Google displays search results. Online reviews are unquestionably very important to businesses but it is only Google’s algorithms that know exactly how to leverage the online reviews so that a business can gain high star ratings.

Over the past years, there were lots of studies on how customer reviews can be used in SEO plans. If you are not yet using online reviews in the SEO strategy, you better do so now because consumers are reading reviews to help decide whether to buy or not.

Google as well as other search engines like consumers who are choosing your business and leaving their feedback on it. Unfortunately, many customers will not make an effort to write a review unless their experience with the product or service is extremely bad.

With that being said, businesses must make a conscious effort to collect as many reviews as they get. The good news is at least 70% of customers are willing to leave their feedback as long as they are asked. Businesses must have a plan on how to handle review follow-ups. Timing is very critical to generate the best response rates.

A digital marketing agency understands that king kong SEO reviews play a big role in their SEO particularly if they respond to the reviews. In order to boost the SEO value of the reviews, it is important for clients to leave an honest feedback. To gain a favourable review, customers are provided with a great experience.

New Digital Marketing Trends For 2021

Published by:

Whenever a new technology is introduced, digital marketing changes to keep up with the new trend. However, over the past year, digital marketing has proven its resilience even as brands experienced a drop in their revenue due to the coronavirus pandemic.

There is no doubt that SEO is very important in digital marketing but there are brands that do not tackle the issue appropriately. There are companies that assume SEO is just getting a webpage to rank higher in search engine results. In theory, it might seem fine but companies also have to consider the nuances of how customers search online.

According to Hennessey Digital, between 70% and 80% of consumers research about a company before buying a product or service. A website does not rank for a narrow column of keywords; there must be as many searches as possible alongside the primary business. This is the reason why businesses are hiring digital marketing agencies to complete their search profile for 2021.

High-quality content has always been the cornerstone of any SEO strategy. But the demand for the content format has changed. Instead of blogs, video has emerged as the new trend. This is good news for marketers because the desire for nearly all forms of videos are on the rise.

If you are looking for a digital marketing agency that can create content that reflects the brand, make the effort to read king kong SEO reviews from popular online review platforms. They are updated with all new trends and can provide the content format that your target audience wants.

Exceptional Customer Experience Translates To Positive Reviews

Published by:

A digital agency believes that a client will be more inclined to leave a positive kingkong.com.au review after an exceptional service. 6 in 10 consumers can be expected to recommend a digital agency to their family and friends after an outstanding marketing strategy that results in high ROI.

According to a survey made by Simplr on 750 consumers last October 2020, 90% of consumers who shop online consider customer service as very important in choosing a store. This means that customer loyalty can turn to revenue. Retailers cannot ignore disappointing their customers because at least 60% are planning on online holiday shopping and they will shop at stores they know and trust.

The survey also revealed that 6 in 10 consumers said that customer service expectations are determined by the standards of the best retailers. For consumers, exceptional service means fast response time, 24/7 customer service, connecting through live chat or email, online chat with a human and professional empathic, and respectful handling of complex questions.

If customers are ignored by a retailer when there is a question or concern, the neglect goes unnoticed. It is very likely for a customer to share the sad experience with a friend. In some instances, the negative experience will be posted on social media. Retailers do not like negative reviews and they should not give their customers a reason to do so.

A positive kingkong.com.au review is proof that the digital agency has succeeded in providing their client with an exceptional experience. It is very likely that digital agency has enhanced traffic to the site and improved brand presence and business growth.

UK’s Online Marketers Fear COVID, Brexit, And Regulations

Published by:

Advertising professionals like king kong sabri suby always have to keep an eye on current events and developments, as advertisements need to be constantly updated. The UK, like any other country, has been hit hard by the COVID-19 pandemic, with marketers in the region paying close attention to related developments.

However, this isn’t the only threat that these professionals see, as noted by a report published by LiveRamp and YouGov. The report was the compilation of data from a survey of 506 British marketing professionals.

While the COVID-19 pandemic is the biggest threat in the eyes of UK’s online marketing industry, with 36% of the respondents considering it as such, Brexit came close with a 26% response ratio.

Another notable concern for UK’s online marketing professionals, for people like king kong sabri suby, is what’s called “walled gardens”, which was described by Ozone Project CEO Damon Reeve as the dominance of a select number of companies creating a dependence on them that they leverage for their operations.

These concerns are noteworthy due to the fact that the UK’s online advertising industry accounts for 62% of the country’s total of £23.6bn, which is an increase of 5% from the preceding year.

Guardian News & Media Commercial Director Nick Hewat says that COVID-19’s impact was exacerbated by the UK advertising industry having issues with collecting revenue in accordance with the size and quality of their audience.

Meanwhile, LiveRamp Europe Managing Director Vihan Sharma says that these problematic times are a chance for the UK online advertising industry to innovate and improve on addressability and reach.