Category Archives: Marketing

How Online Reviews Affect SEO

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Do online reviews affect SEO? Yeah, they do, especially for smaller, more local businesses.

Studies show that Google My Business reviews were one of the most important variables determining how well a business ranks in Google search results, and how likely they were to show up in the box of local results that pop up in Google.

Here is a bit of a look at how online reviews affect SEO.

Google looks at the insight from reviews

Google is all about the content: the higher the quality and the more the quantity, the better.

This is a key part of SEO: how many keywords a site’s content has. These keywords determine how well Google’s crawlers understand and rank a site, which is where customer reviews come in. Customers leaving reviews basically leave information for Google to crawl through and understand which boosts SEO rankings.

Google trusts customer opinion more

Truth of the matter is, Google trusts what customers say about your business more than what your site does. That’s just how it is.

Google looks at customer reviews to see what customers think about your business, using that to determine how trustworthy a site is. Reviews, regardless of how positive it is, tell Google that a business has interacted with actual people, on top of the things reviews do for other customers.

Better reviews mean better CTR, which means better SEO

Everyone loves reviews.

The better the reviews for a business, the more likely customers are to choose it over the competition. This, in turn, boosts its CTR (click-through rate), which is already established as a positive factor for SEO. Good reviews lead to good CTR, which leads to a good king kong SEO review, which only makes online reviews all the more desirable.

How To Gain Candid Customer Feedback

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A digital marketing agency considers client reviews as valuable tools for marketing. First of all, reviews are freely given to show satisfaction with the services provided. These reviews can be highlighted on the company website for others to see. There are also reviews that tell the company what it has done wrong so that it can improve its services and make positive changes.

One of the easiest ways to get candid customer feedback is through email. Email can be used as an opportunity to interact with customers and gather a more personalized feedback. Email also maximizes the likelihood of hearing from a customer. The trick however is to establish a system of replying to customer’s feedback so that they won’t feel let down.

Social is an untapped reservoir of straightforward opinions from customers. There are direct comments or mentions on social media networks that businesses can listen to. Each piece of feedback provides an opportunity for a more specific follow-up. Furthermore, the comments are less likely to be biased and customers usually share more details about their experience with a brand.

A digital marketing agency can benefit from leveraging analytics to understand how customers are interacting with the brand. Analytics will reveal the number of people who are visiting reviews.

If you are searching for a digital marketing agency, please spare a few seconds to read king kong marketing review on popular online platforms. From the reviews left by the company’s own employees, you will gain an insight on why the company standouts from the competition.

Mixed Perceptions Over Burger King’s Goodwill Campaign

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Business owners are hard to impress. When they need a digital agency to take care of their marketing strategies, businesses will search all over the web for reviews like King Kong agency reviews posted by their clients. From the reviews, they can determine which digital agency can fulfil their goals.

UserTesting made a global study among customers from India, Australia, Singapore, the US and the UK on the impact of Burger King’s “order from McDonald’s” campaign on customer loyalty, perception and company values. The study revealed that UK consumers were rather sceptical over the campaign’s intent.

The campaign managed to receive a positive feedback on social media platforms across the world but UK-centric consumers perceived the campaign as a marketing ploy. They were suspicious that Burger King wanted consumers to order from its competitors. Many were wondering why Burger King was promoting other companies unless they are getting the same support. Some have pointed a missed opportunity in creating a general hashtag that could have benefited both large and small restaurants.

However, at a global level the campaign was able to generate brand loyalty for Burger King. Nearly 70% of customers changed their perception of the fast food brand because it helped humanize the company.

Businesses are using different marketing strategies from King Kong agency reviews to emotional campaigns to enhance brand awareness and boost their traffic. Consumers are not so keen about direct advertisements; they prefer reviews that reflect the experience of customers over a brand. They tend to put more trust on legitimate customer feedback.

UK’s Online Marketers Fear COVID, Brexit, And Regulations

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Advertising professionals like king kong sabri suby always have to keep an eye on current events and developments, as advertisements need to be constantly updated. The UK, like any other country, has been hit hard by the COVID-19 pandemic, with marketers in the region paying close attention to related developments.

However, this isn’t the only threat that these professionals see, as noted by a report published by LiveRamp and YouGov. The report was the compilation of data from a survey of 506 British marketing professionals.

While the COVID-19 pandemic is the biggest threat in the eyes of UK’s online marketing industry, with 36% of the respondents considering it as such, Brexit came close with a 26% response ratio.

Another notable concern for UK’s online marketing professionals, for people like king kong sabri suby, is what’s called “walled gardens”, which was described by Ozone Project CEO Damon Reeve as the dominance of a select number of companies creating a dependence on them that they leverage for their operations.

These concerns are noteworthy due to the fact that the UK’s online advertising industry accounts for 62% of the country’s total of £23.6bn, which is an increase of 5% from the preceding year.

Guardian News & Media Commercial Director Nick Hewat says that COVID-19’s impact was exacerbated by the UK advertising industry having issues with collecting revenue in accordance with the size and quality of their audience.

Meanwhile, LiveRamp Europe Managing Director Vihan Sharma says that these problematic times are a chance for the UK online advertising industry to innovate and improve on addressability and reach.

 

Survey Finds That Customers Are Becoming Loyal To Brands They Bought In Quarantine

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The coronavirus has hit the global economy hard. Digital businesses and marketing, however, hasn’t been hit as hard as most, to the benefit of organizations and people like king kong sabri suby, though even they have had to make lots of adjustments due to changes in customer behaviour.

Bazaarvoice, an e-commerce and digital marketing software company, commissioned a survey to take a look at how customers behaved in a COVID-19 world. The survey was conducted by Savanta, and found out that people are experimenting with the ways they buy and the things and brands they buy.

The survey has 8,000 respondents hailing from different countries, namely the UK, Germany, France, Australia, Canada, and the US. More than one-third (39%) of the respondents stated that they bought a new brand during the quarantine period, with younger customers being more open to experimentation. Of the respondents aged 18-24 years old, 55% opted for trying out unknown brands, while only 27% of the respondents aged 55-64 years old did the same.

Bazaarvoice’s findings are notable for people like king kong sabri suby as it means their organizations and brands have a chance to get new customers, as people have become willing to try out new things out of necessity thanks to the COVID pandemic. Many parts of the world are reporting product shortages thanks to consumers stocking up with necessities, which, in turn, mean that people had to turn to other brands and online to get the things that they need and want.

As for a specific market, the US had a higher number of people opting for new brands, with 51% of the respondents saying as much.  As for the age demographic, 70% of the respondents aged 35-44 admitting that they went for new products, compared to only 32% of respondents aged 65.

On the advertising side of things, digital marketing channels are seeing an increase in use, particularly for those hoping to reach millennial and Gen Z customers. More than a third of both generations, 40% and 42%, respectively, stated that they connected to a brand’s app during the lockdown, while 66% used the mobile self-checkout option in physical shops. About half (51%) to the respondents in the millennial age range stated their intentions to use social networks for product recommendations, while 48% stated that they’ll keep watching unboxing and shopping haul videos to get options.

Coca Cola Temporarily Stops Social Media Advertising

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For the past few years, consumers’ buying habits have changed. Before making a purchasing decision, consumers tend to read reviews about a product or service. It makes sense for a consumer to read King Kong advertising reviews to learn more information about the digital agency before working with them. It makes the consumer confident about his decision.

Both small businesses and giant corporations advertise through social media platforms. However, the latest news reveals that Coca Cola is temporarily pulling out all of its digital advertising from social media platforms all over the world for at least 30 days. Did the Stop Hate for Profit campaign that called for a boycott against Facebook and Instagram influence the move made by Coca Cola?

Coca Cola’s decision to temporarily stop digital advertising on social media platforms was announced Friday night. Even if Coca Cola only announced the removal of advertising from Facebook and Instagram, it is very likely that boycotts will also affect other social media platforms like Twitter and YouTube.

Boycott of Facebook and Instagram was organized by the Anti-Defamation League, NAACP, and other organizations. It morphed to the Stop Hate for Profit campaign. Coca Cola explained that the company will reassess its advertising policies and standards to be able to determine whether they need internal revisions.

Coca Cola also expects its social media partners to clean their platforms of hate, violence, and inappropriate content. The global soda giant expects social media platforms to be more accountable and transparent with their actions.

Color of Change, one of the organizers of the boycott has explained that it has become a significant trend among major brands that include Unilever and Verizon to pause their Facebook ads for the month of July. Meanwhile, according to a Facebook spokesperson, the platform has invested billions of dollars to ensure that their communities are safe by developing more tools, technologies, and policies.

It is safe to say that King Kong advertising reviews follow advertising guidelines and policies. Clients and employees that post reviews are not paid or incentivized to write their comments on the internet. Whatever feedback is based on the client’s personal experience with the digital agency.

What You Can Get from King Kong Advertising Reviews

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If you are in need to put your business out there, especially if you are just starting out, the best thing to do is hire a marketing agency that will handle your advertising and marketing concerns. To obtain more information about your needed marketing company, read review websites, such as King Kong advertising reviews to get more ideas if your investment will be worth it.

The good thing about reviews is that you get an idea of what other consumers have to say about the product and these are first-hand experiences from actual customers. Read King Kong advertising reviews that review both the pros and cons of the product and not only its positive side. There are costumers who would share their bad experience on the product and this is something to consider when deciding to buy the product or service. By reading reviews, you get ideas on what you will get from the price that you are going to pay.

Another important benefit of reading King Kong advertising reviews is that you are able to manage your budget properly. When other customers share that the product is not worth the money, you will check out other brands or service providers and spare yourself from wasting your money. With reviews, you will also have an idea if the product is expensive or within your budget. This gives you an idea if you will push through with the product or stall the purchase until you have sufficient money for it.

Another excellent benefit of reading King Kong advertising reviews is that you will know where you can get the product or service at a more reasonable price. You can find a lot of reviews the offer more than reviews but money-saving tips and product care. Some customers are also happy to share information on where you can buy the product or have the services at a lower price. You just have to be careful since there are bogus reviewers or poseur reviewers who are out to mislead other customers. You can refer to web articles that provide information on how to spot bogus reviewers.