As more and more businesses go online, it has never been more convenient to directly connect with consumers who avail products and services from the comfort of their own homes. One drawback to this is being unable to see your consumers face to face. Whether you engage in food delivery services, sell clothing, or offer consultancy services, it is always important to maintain a human touch in the exchange between a company and a consumer.
While you can reach your consumers through social media posts and paid advertisements, it is also a good idea to encourage feedback from them and engage with them. Doing so places a reminder to your loyal base that you care about them, and that they provide value to your business just as much as your business provides value to them. By giving them space to write their feedback on your app, website, or review sites like Glassdoor, customers feel more empowered. Not only are King Kong agency reviews posted on their website, which help establish the credibility of their business, they also show that their customers’ opinions matter to them.
By highlighting positive feedback, which can lean towards displays of positive emotions, you are showing the human aspect of e-commerce during this era of online and work-from-home setups. As a business owner, this can also be a great reinforcement for you and your employees in knowing that what you are selling matters to those who avail them.