Category Archives: Creative Marketing

Tips For Improving Your SEO Review Strategy

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According to a local consumer review survey in 2020, 93% of consumers go online to search for a local business. Among these, 87% read online reviews, and they look at ratings, the authenticity of a brand, how a customer felt about the product, how recent the reviews were made, and how many reviews there are.

This shows how important it is that positive reviews of your brand turn up in search engine results. Here are some tips to make sure your review strategy works:

  1. Make the most out of your SEO platforms.When you sign up for a third-party review site recognised by Google, take a look at the services and tools they offer that can help build you grow your brand reputation and create better SERPs.

Snippets on search engines like Google can also give you better CTR if you have relevant information and keywords provided.

  1. Encourage your customers to submit reviews. You can request a customer review in a timely manner, that is, one to two days after they have purchased their product and made a decision about their unique experience. The more customer reviews, the more visible you will be in search rankings.

Engaging in reviews shows the value your brand places in customer opinion. By replying to feedback in a friendly and polite manner, you are showing your personality as a brand and how you deal with both positive and negative reviews.

  1. Consider reviews as points for improvement. Finally, no SEO review strategy is effective unless you are providing excellent service to your customers. A King Kong SEO review can tell them what gave a customer their money’s worth.

Embracing both positive and negative reviews will help you get to know your customers’ needs, improve quality, and increase conversion rate.

The Power Of Positive Feedback In Agency Reviews

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As more and more businesses go online, it has never been more convenient to directly connect with consumers who avail products and services from the comfort of their own homes. One drawback to this is being unable to see your consumers face to face. Whether you engage in food delivery services, sell clothing, or offer consultancy services, it is always important to maintain a human touch in the exchange between a company and a consumer.

While you can reach your consumers through social media posts and paid advertisements, it is also a good idea to encourage feedback from them and engage with them. Doing so places a reminder to your loyal base that you care about them, and that they provide value to your business just as much as your business provides value to them. By giving them space to write their feedback on your app, website, or review sites like Glassdoor, customers feel more empowered. Not only are King Kong agency reviews posted on their website, which help establish the credibility of their business, they also show that their customers’ opinions matter to them.

By highlighting positive feedback, which can lean towards displays of positive emotions, you are showing the human aspect of e-commerce during this era of online and work-from-home setups. As a business owner, this can also be a great reinforcement for you and your employees in knowing that what you are selling matters to those who avail them.

Google Page Experience Update Rolls Out As Other Developments Finish

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Google recently started rolling out their page experience update, which they announced early Jun 16, 2021. This update, the search engine reports, will take a while to finish rolling out, with the earliest expectations set around late August.

Additionally, Google also stated that they’ll stop using AMP for top stories eligibility, making the transition towards core web vitals in page experience factors.

The page experience update is a slow rollout, having started on June 17, 2021. The changes in search rankings from the update aren’t going to be big as the update isn’t a major one, unlike the core updates for June and July.

Google Search Console Insights also recently launched. The tool is designed to help publishers and site owners understand how well their content is doing by providing reports and data. The launch made it available for any site that’s been verified by Google, meaning that it is now worth using for site owners and publishers of all stripes and sizes.

The tool was made available to everyone on Google with verified Search Console access after a year of testing. For those looking to get the most out of this new tool, it’s recommended to finish the process of associating or linking their Search Console profile with their Google Analytics profile to get the most information.

Another key development was the completion of the rollout of the Google June 2021 core update, which began rolling out on June 2. Google announced the completion on June 12, 2021, with the day seeing a lot of fluctuations in rankings and changes to many a king kong SEO review across the board.

How Videos Boost SEO

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If there is one single reason why customer reviews must be in video form, it is for search engine optimization (SEO). SEO is essentially the foundation of your company’s online marketing campaign that has a direct impact on the bottom line due to the increase in conversions, engagement, and revenue.

Google values two things: the quality of content and its relevance to original search terms. Google does not only consider the text on a particular web page; it scans other types of media to determine what the company has to offer. If the website has a mixture of content like relevant information about a product and a favourable review from a customer with quality visuals, it will give a boost to the SEO efforts.

Another factor that Google considers in determining search ranking is the incoming traffic to the site. People who watch interesting video testimonials about the brand are very likely to share the content with others. The higher the quality of the video content the more that it can drive traffic to the web pages and boost SEO.

Google also pays close attention to how long visitors stay on the site. Quality video content will encourage visitors to stay longer on the site to dramatically boost the ranking and improve bounce rate.

A digital marketing agency obviously understands the connection of king kong SEO review to the high volume of social shares and higher ranking in search engine results. Potential clients can be influenced by favourable reviews posted by loyal customers who have a gained a satisfactory experience with the company.

The Basics Of Digital Marketing

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With technology, comes change. Marketers are well aware of that fact. Wasn’t more than 10 years ago when a cheap, barely-functional website with a few keywords was enough for a digital marketing campaign.

With people spending so much time on their computers and their mobile devices, surfing the internet, however, that is no longer the case.

It’s no exaggeration to say that digital marketing is a key part of whether or not businesses fail or succeed, so it’s important for any business owner to have a grasp of it. Here are the basics.

What is digital marketing?

In the simplest of terms, digital marketing accounts for any and all marketing done via online media channels, like websites and social media accounts. The aim of these endeavours is to get your brand noticed, generate leads, and then convert those leads into loyal customers.

Why is it important?

Marketing is all about reaching one’s audience, plain and simple. Specific numbers vary, but it’s generally agreed upon that there’s always someone looking for something online. With people connected to the internet so much thanks to mobile devices, being online is now key for any business looking to survive.

The channels

  • Your website: The online storefront, so to speak, and pretty much the most important piece of the digital channel. It needs to be fast (<3 seconds fast), secure, mobile- and SEO-friendly, and it needs to be aesthetically pleasing.
  • Search engine marketing and optimization: The vast majority of the time, people look to Google to find things. Naturally, this means that properly marketing online involves making sure your site is as visible and enticing to search engines as possible.
  • Pay per click: As the name implies, it’s when you pay when someone clicks on one of your ads. People see a lot of pay-per-click ads, with the most common being paid search ads, like the ones you see when you look up a king kong marketing review and the like. A lot of clicks tend to go for the top three paid ads on a search engine’s result page, so take note of that.

Reviews As Free Advertisements

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A digital agency considers king kong advertising reviews as a huge marketing win because they are free and credible advertisements. An undecided consumer can be easily swayed to try a product or service after reading a positive review from a customer.

In the early days of online marketing, brands would strike a deal with website owners to host their ads in the form of banners. Today the process of online advertising has become more complicated and barely involves humans.

Machines dominate the modern ecosystem of digital advertising. Whenever you search for a product or service through social media or Goggle, you will find hundreds or thousands of companies competing to show you their ads. This is made possible through a process called programmatic advertising that happens in milliseconds, tens of billions of times in a day. The process is managed by automated software.

Ads are served to the targeted audience, as promised but where they appear is not controlled. Another problem for marketers is ad blocking that has deprived digital companies of $21.8 billion in annual revenue. Between lousy ad placements and ad blockers including digital ad fraud, 50% of the marketing dollars are lost. Digital ads are also wrongfully credited for consumer purchases.

Each of the king kong advertising reviews helps the brand establish itself as a trustworthy company. Unlike traditional advertisements, reviews are free and unbiased. It only needs a little encouragement for a satisfied customer to write a good review of his personal experience with the brand. Reviews can easily improve the visibility of the brand in search engines.

Home Depot Uses Ben Hill To Solicit Feedback From Customers

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Customer feedback like king kong advertising reviews contain a treasure throve of personal opinions that can help improve customer experiences. Honest and authentic reviews are valuable tools that can be used by companies in their marketing campaigns.

Ben Hill is credited for Home Depot’s success. However, Ben Hill is not an actual person but a creation of Pat Farrah to solicit feedback from customers. Ben Hill played a major role in fostering customer-focused values within the company.

The founders of Home Depot have always sought out customer reviews. In every Home Depot store, there is a sign that if the customer is not satisfied, he can call Ben Hill followed by a contact number. People would call Ben Hill when they have merchandising or installation issues. All calls to Ben Hill were patched through to the founders, Arthur Blank or Bernie Marcus.

Arthur and Bernie genuinely wanted to hear the complaints of disgruntled customers. The lessons gained from the conversations are very valuable. They were worth more than the advice of retail experts. After a conversation with an unsatisfied customer, Ben Hill would gather all the store managers. The store’s workforce will be taught the importance of good customer service. The job of the store manager is to ensure that customers are happy.

According to a survey, consumers trust king kong advertising reviews in the same way they trust personal recommendations from family and friends. On the business side, reviews tell them what to improve, details to change and the advantages that they can use in their promotions.