Category Archives: Creative Marketing

The Basics Of Digital Marketing

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With technology, comes change. Marketers are well aware of that fact. Wasn’t more than 10 years ago when a cheap, barely-functional website with a few keywords was enough for a digital marketing campaign.

With people spending so much time on their computers and their mobile devices, surfing the internet, however, that is no longer the case.

It’s no exaggeration to say that digital marketing is a key part of whether or not businesses fail or succeed, so it’s important for any business owner to have a grasp of it. Here are the basics.

What is digital marketing?

In the simplest of terms, digital marketing accounts for any and all marketing done via online media channels, like websites and social media accounts. The aim of these endeavours is to get your brand noticed, generate leads, and then convert those leads into loyal customers.

Why is it important?

Marketing is all about reaching one’s audience, plain and simple. Specific numbers vary, but it’s generally agreed upon that there’s always someone looking for something online. With people connected to the internet so much thanks to mobile devices, being online is now key for any business looking to survive.

The channels

  • Your website: The online storefront, so to speak, and pretty much the most important piece of the digital channel. It needs to be fast (<3 seconds fast), secure, mobile- and SEO-friendly, and it needs to be aesthetically pleasing.
  • Search engine marketing and optimization: The vast majority of the time, people look to Google to find things. Naturally, this means that properly marketing online involves making sure your site is as visible and enticing to search engines as possible.
  • Pay per click: As the name implies, it’s when you pay when someone clicks on one of your ads. People see a lot of pay-per-click ads, with the most common being paid search ads, like the ones you see when you look up a king kong marketing review and the like. A lot of clicks tend to go for the top three paid ads on a search engine’s result page, so take note of that.

Reviews As Free Advertisements

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A digital agency considers king kong advertising reviews as a huge marketing win because they are free and credible advertisements. An undecided consumer can be easily swayed to try a product or service after reading a positive review from a customer.

In the early days of online marketing, brands would strike a deal with website owners to host their ads in the form of banners. Today the process of online advertising has become more complicated and barely involves humans.

Machines dominate the modern ecosystem of digital advertising. Whenever you search for a product or service through social media or Goggle, you will find hundreds or thousands of companies competing to show you their ads. This is made possible through a process called programmatic advertising that happens in milliseconds, tens of billions of times in a day. The process is managed by automated software.

Ads are served to the targeted audience, as promised but where they appear is not controlled. Another problem for marketers is ad blocking that has deprived digital companies of $21.8 billion in annual revenue. Between lousy ad placements and ad blockers including digital ad fraud, 50% of the marketing dollars are lost. Digital ads are also wrongfully credited for consumer purchases.

Each of the king kong advertising reviews helps the brand establish itself as a trustworthy company. Unlike traditional advertisements, reviews are free and unbiased. It only needs a little encouragement for a satisfied customer to write a good review of his personal experience with the brand. Reviews can easily improve the visibility of the brand in search engines.

Home Depot Uses Ben Hill To Solicit Feedback From Customers

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Customer feedback like king kong advertising reviews contain a treasure throve of personal opinions that can help improve customer experiences. Honest and authentic reviews are valuable tools that can be used by companies in their marketing campaigns.

Ben Hill is credited for Home Depot’s success. However, Ben Hill is not an actual person but a creation of Pat Farrah to solicit feedback from customers. Ben Hill played a major role in fostering customer-focused values within the company.

The founders of Home Depot have always sought out customer reviews. In every Home Depot store, there is a sign that if the customer is not satisfied, he can call Ben Hill followed by a contact number. People would call Ben Hill when they have merchandising or installation issues. All calls to Ben Hill were patched through to the founders, Arthur Blank or Bernie Marcus.

Arthur and Bernie genuinely wanted to hear the complaints of disgruntled customers. The lessons gained from the conversations are very valuable. They were worth more than the advice of retail experts. After a conversation with an unsatisfied customer, Ben Hill would gather all the store managers. The store’s workforce will be taught the importance of good customer service. The job of the store manager is to ensure that customers are happy.

According to a survey, consumers trust king kong advertising reviews in the same way they trust personal recommendations from family and friends. On the business side, reviews tell them what to improve, details to change and the advantages that they can use in their promotions.

What The Rings Signify

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It seems that engagements are a thing in Melbourne nowadays. Happy endings and new beginnings. Such is the case for actor Anthony LaPaglia who has just recently announced his engagement with fiancée, Alexandra Henkel. This was blatantly done during the YSL Beauty Club event in Melbourne when Henkel was making sure that everyone saw her engagement ring.

It was rumoured then that the 17-year marriage that LaPaglia had with ex-wife GiaCarides failed but this idea was shot down by the actor. He stated that it did not fail, it was just due to irreconcilable differences. LaPaglia and Carides are now sharing custody of their 15-year old daughter.

Going back to the newly engaged, with 30 years’ gap in their ages, the two seemed to go up against the world. Their love story was publicised when they attended the premiere of Mad Max: Fury Road in May 2015 together. It was noted that it was just in March 2015 that LaPaglia and his then wife finally broke up. The years together seemed to bear changes in both as well. Not just their outlook but their appearance as well. The actor from Without A Trace is now sporting a new look and Henkel is seen as a blonde, a change since she was a brunette when they first got together. Conservative was gone and sophisticated and sexy is now her style too.

With this engagement, it’s going to be LaPaglia’s 3rd marriage and it raises the question if this will be the charmer? The last happy one? Well, people are hopeful though, especially after the fact that in the event where they announced the happy news, they seem to not be able to get their hands off each other while of course, Henkel was making sure her engagement ring is seen in full view every step of the way.

Age seems not to matter anymore. May-December love affairs are not something new anymore. What is essential is the emotion that this shows, the love it signifies. There might be a dozen engagement rings in Melbourne but for a fiancée, hers is the most special one, no matter how age factors in.

Making Your Product Stand Out From the Rest

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The brand designs of most products are created in such a way with the notion that shoppers make informed and rational decisions when filling up their shopping carts. The truth is that shoppers make reactive and purely instinctive moves when presented with goods to buy. Studies have shown that the consumers only read at least seven words in the entire shopping process and buy instinctively by color, familiarity of the location and shape. Best sellers are those with market strategists that appeal to the reptilian brain which decides even before logic jumps in and takes over.

Most of the instinctive reactions are designed into packaging with the application of the Biomotive triggers. These are cues which affect the person’s subconscious and generates emotion and action even before the conscious part of the brain can react or respond. There are plenty of triggers and scientists have identified at least 16 of these key combinations. You need to understand what these primal cues are in order to help your brand connect emotionally with your potential customers, sell more products and build great assets for your company.

In order to be successful, each brand should have a unique and distinctive view point and should be able to express a clear and unique reason. Effective packaging would make it easy for the consumer to understand at a glance what the product is, what it’s used for and why it is relevant to the life of the consumer. Naturally, the product should be able to deliver its promises in order for a repeat purchase to happen.

Stand out

You need to make your product stand out from the rack and from its competitors. Simply covering the shelf and shouting louder just would not make your brand stand out. You need to draw a point of orientation on the packaging of your material which will attract your shopper’s eyes and communicate your product to them. You can make use of cusps to do this. The cusps are pointy shapes with sharp edges and usually trigger the feelings of danger, fear and caution. You can also make use of other creative products like Paper Mart tulle when packaging your product so that it will stand out.