Based from a November report of the Siam Commercial Bank’s Economic Intelligence Centre, the tourists have spent THB 1.46 trillion last 2015, and the sector held 11% of the gross domestic product (GDP) of Thailand.
The Thai tourism industry
According to the report, tourism is now competing with manufacturing in terms of economic importance in the country.
It said that even though the manufactured exports fell, the ‘export’ of tourism services assisted in pushing the 2.8% GDP growth.
Even after there was a declaration of a year’s mourning for King Bhumibol’s death and the adjustments done, Thailand still got its 30 millionth visitor last December 5, 2015. Coincidentally, she is from China, the largest source of tourists for Thailand.
The Tourism Authority of Thailand’s deputy governor for marketing communications Mr Chattan Kunjara na Ayudhya, mentioned that their tourism industry generates jobs for millions of locals. For him, whatever happened, there is a bad impact but they have to move on.
The Thai tourism industry continually exhibits resilience even with political disturbance during the past decade.
For a lot of tourists such as Ms Shao Hua from Dalian in China, Thailand is the best place for that South-east Asian maiden foray. She said that it has the cities and the beaches.
For Mariusz Kwiatkowski from Poland, he decided to bring his family to the Kingdom after he heard from fellow European travellers that it is safe for families.
The tourism sector’s resilience attracted Singaporean investors, too. Last March 2015, Clover, a Singapore hotel chain, opened a branch in the Asoke district. Currently, it is in the process of renovating a Pattaya property to turn it to a hotel.
With Thailand attracting a lot of holidaymakers, according to experts, the authorities need to focus its goals on accommodating tourists sustainably while also tempting them to remain longer in the country.
It is a great thing that individuals and families see Thailand as a safe place for them even with the things that it experienced in the past. This is also good news for the tourism and hospitality businesses, whether that be a family hotel in Sukhumvit or a luxury hotel in its resort town of Phuket.