There are many benefits to having a good website UX (user experience). Aside from increasing traffic, an optimized website UX can reduce bounce rates and improve positive feedback from users. For modern users, every millisecond is very critical when it comes to speed and user experience. A delay of a few seconds can result into increased bounce rates and fewer conversions.
How to optimize WordPress website UX effectively
The backbone of every successful website design is UX research. There are UX experts who can tell you the difference between a good and bad UX after examining the website. From their critical feedback, you can gather insights regarding the UX and see the website from the point of view of an expert.
Different UX research techniques can be combined in one place to be able to conduct a field study. Observe the behaviour of users on your website in their environment to learn how they feel in different situations. When you get a deeper insight into their problems, you can find new ways of solving them.
Usability testing is a technique that helps in evaluating the website through testing by potential users. Observe how users perform the different tasks on the website and then, collect data. However, make sure that the group of users belong to your target audience.
User personas are fictitious models of the ideal target users of the website. You have to focus on the traits and behaviours they display so that you can assess what they expect from the website. User data research can be used in developing user personas.
Nowadays, there are no longer any excuses for a slow-loading WordPress website. Google Page Speed Insights can be used as a tool to examine website speed. You can asses how your website performs on desktop and mobile devices to determine the elements that need improvement. You can optimize the database, use a caching plugin or content delivery network to improve page speed.
There is a team of WordPress website developers that can optimize both speed and user experience. There are many ways to optimize WordPress website UX; you can check it out here. The team will employ different strategies to deliver the right results.