Monthly Archives: May 2021

How Videos Boost SEO

Published by:

If there is one single reason why customer reviews must be in video form, it is for search engine optimization (SEO). SEO is essentially the foundation of your company’s online marketing campaign that has a direct impact on the bottom line due to the increase in conversions, engagement, and revenue.

Google values two things: the quality of content and its relevance to original search terms. Google does not only consider the text on a particular web page; it scans other types of media to determine what the company has to offer. If the website has a mixture of content like relevant information about a product and a favourable review from a customer with quality visuals, it will give a boost to the SEO efforts.

Another factor that Google considers in determining search ranking is the incoming traffic to the site. People who watch interesting video testimonials about the brand are very likely to share the content with others. The higher the quality of the video content the more that it can drive traffic to the web pages and boost SEO.

Google also pays close attention to how long visitors stay on the site. Quality video content will encourage visitors to stay longer on the site to dramatically boost the ranking and improve bounce rate.

A digital marketing agency obviously understands the connection of king kong SEO review to the high volume of social shares and higher ranking in search engine results. Potential clients can be influenced by favourable reviews posted by loyal customers who have a gained a satisfactory experience with the company.

Montana Offers COVID-19 Vaccines For Canadian Cross-Border Truckers

Published by:

Montana’s government recently announced in a statement early May that it’ll be offering free COVID-19 vaccinations to Canadian truckers that cross the border from Alberta into the state.

Cross-border truckers like in firms like Titan Transline have to be on the road a lot, which makes it hard for them to find time to get inoculated, in spite of the fact that they’re considered essential workers. The program is aware of that, and will inoculate cross-border truckers at a rest stop near Conrad, Mt.

Vaccinations started on May 10, and will continue until May 23, 2021, with around 2,000 truckers being eligible for inoculation. They also don’t need to schedule an appointment.

Alberta Premier Jason Kenney stated that about 800 commercial trucks cross the US-Canada border at just the Coutts crossing on a daily basis, adding that there’ll be no cost for Albertans who accept the program.

Kenney has added that he asked Canadian PM Trudeau to lobby the Biden administration to loosen its rules regard vaccine exportation to make it possible for US states to send their excess vaccines to Canada, as well as Mexico.

Cross-border truckers are welcoming the announcement, with trucker Keith Pike stating that it’s good to get vaccines and get people inoculated from COVID-19, regardless of where they come from. The faster people get inoculated, Pike says, the better.

Pike stated that he knows what workers in firms like Titan Transline a lot of truckers like him are having to deal with amidst the pandemic, so getting vaccinated and some extra safety measures is a big help, especially for those that travel far across the US-Canada border.

The goal of the announcement from Alberta, which is similar to the agreement between Saskatchewan and Manitoba with the state of North Dakota, is to protect truckers, who are essential in keeping trade channels open.

Montana Governor Greg Gianforte stated that they’re grateful that they can work with Premier Kenney in order to prevent the spread of COVID-19, protect truckers and their loved ones, as well as make sure that their communities continue to get the goods that they’re reliant on.

Ratings And Reviews As Powerful Marketing Tools

Published by:

The use of ratings and reviews in marketing has been a long-standing strategy in many industries. Requesting for reviews takes very little effort but it reduces the costs of advertising while maximizing the exposure of the brand, products and/or services.

Reviews from reputable sources establish consumer confidence on new brands making it easier for them to sell a product. Encouraging consumers to try a new product can be challenging no matter the circumstances. By using ratings and reviews, consumers can be influenced into purchasing a new product.

Reviews from well-respected and trustworthy sources can instill confidence to an ordinary consumer and might be enough to make them choose the product over the competitor. However, after convincing the customer to buy the product, it is important to provide them with the best experience possible to persuade them to come back for more.

Gaining a large number of favorable reviews can bolster brand recognition Large companies employ different strategies to persuade customers to leave a feedback. However, once they have accomplished the task, they halt their strategies. The solution is to join trustworthy third-party review platforms where customers can leave their reviews and provide exposure to the product. Using third-party platforms and social media is also a good way to send a message across to the industry.

It is very likely that you have across king kong marketing reviews on third-party review sites. You can’t help but notice that most of the reviews come from the employees of the digital marketing agency. Happy and satisfied employees are always willing to spread a good word for their employer.

Best Ways To Optimize WordPress Website UX

Published by:

There are many benefits to having a good website UX (user experience). Aside from increasing traffic, an optimized website UX can reduce bounce rates and improve positive feedback from users. For modern users, every millisecond is very critical when it comes to speed and user experience. A delay of a few seconds can result into increased bounce rates and fewer conversions.

How to optimize WordPress website UX effectively

The backbone of every successful website design is UX research. There are UX experts who can tell you the difference between a good and bad UX after examining the website. From their critical feedback, you can gather insights regarding the UX and see the website from the point of view of an expert.

Different UX research techniques can be combined in one place to be able to conduct a field study. Observe the behaviour of users on your website in their environment to learn how they feel in different situations. When you get a deeper insight into their problems, you can find new ways of solving them.

Usability testing is a technique that helps in evaluating the website through testing by potential users. Observe how users perform the different tasks on the website and then, collect data. However, make sure that the group of users belong to your target audience.

User personas are fictitious models of the ideal target users of the website. You have to focus on the traits and behaviours they display so that you can assess what they expect from the website. User data research can be used in developing user personas.

Nowadays, there are no longer any excuses for a slow-loading WordPress website. Google Page Speed Insights can be used as a tool to examine website speed. You can asses how your website performs on desktop and mobile devices to determine the elements that need improvement. You can optimize the database, use a caching plugin or content delivery network to improve page speed.

There is a team of WordPress website developers that can optimize both speed and user experience. There are many ways to optimize WordPress website UX; you can check it out here. The team will employ different strategies to deliver the right results.