For the past few years, consumers’ buying habits have changed. Before making a purchasing decision, consumers tend to read reviews about a product or service. It makes sense for a consumer to read King Kong advertising reviews to learn more information about the digital agency before working with them. It makes the consumer confident about his decision.
Both small businesses and giant corporations advertise through social media platforms. However, the latest news reveals that Coca Cola is temporarily pulling out all of its digital advertising from social media platforms all over the world for at least 30 days. Did the Stop Hate for Profit campaign that called for a boycott against Facebook and Instagram influence the move made by Coca Cola?
Coca Cola’s decision to temporarily stop digital advertising on social media platforms was announced Friday night. Even if Coca Cola only announced the removal of advertising from Facebook and Instagram, it is very likely that boycotts will also affect other social media platforms like Twitter and YouTube.
Boycott of Facebook and Instagram was organized by the Anti-Defamation League, NAACP, and other organizations. It morphed to the Stop Hate for Profit campaign. Coca Cola explained that the company will reassess its advertising policies and standards to be able to determine whether they need internal revisions.
Coca Cola also expects its social media partners to clean their platforms of hate, violence, and inappropriate content. The global soda giant expects social media platforms to be more accountable and transparent with their actions.
Color of Change, one of the organizers of the boycott has explained that it has become a significant trend among major brands that include Unilever and Verizon to pause their Facebook ads for the month of July. Meanwhile, according to a Facebook spokesperson, the platform has invested billions of dollars to ensure that their communities are safe by developing more tools, technologies, and policies.
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