How Online Reviews Affect SEO

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Do online reviews affect SEO? Yeah, they do, especially for smaller, more local businesses.

Studies show that Google My Business reviews were one of the most important variables determining how well a business ranks in Google search results, and how likely they were to show up in the box of local results that pop up in Google.

Here is a bit of a look at how online reviews affect SEO.

Google looks at the insight from reviews

Google is all about the content: the higher the quality and the more the quantity, the better.

This is a key part of SEO: how many keywords a site’s content has. These keywords determine how well Google’s crawlers understand and rank a site, which is where customer reviews come in. Customers leaving reviews basically leave information for Google to crawl through and understand which boosts SEO rankings.

Google trusts customer opinion more

Truth of the matter is, Google trusts what customers say about your business more than what your site does. That’s just how it is.

Google looks at customer reviews to see what customers think about your business, using that to determine how trustworthy a site is. Reviews, regardless of how positive it is, tell Google that a business has interacted with actual people, on top of the things reviews do for other customers.

Better reviews mean better CTR, which means better SEO

Everyone loves reviews.

The better the reviews for a business, the more likely customers are to choose it over the competition. This, in turn, boosts its CTR (click-through rate), which is already established as a positive factor for SEO. Good reviews lead to good CTR, which leads to a good king kong SEO review, which only makes online reviews all the more desirable.

How To Gain Candid Customer Feedback

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A digital marketing agency considers client reviews as valuable tools for marketing. First of all, reviews are freely given to show satisfaction with the services provided. These reviews can be highlighted on the company website for others to see. There are also reviews that tell the company what it has done wrong so that it can improve its services and make positive changes.

One of the easiest ways to get candid customer feedback is through email. Email can be used as an opportunity to interact with customers and gather a more personalized feedback. Email also maximizes the likelihood of hearing from a customer. The trick however is to establish a system of replying to customer’s feedback so that they won’t feel let down.

Social is an untapped reservoir of straightforward opinions from customers. There are direct comments or mentions on social media networks that businesses can listen to. Each piece of feedback provides an opportunity for a more specific follow-up. Furthermore, the comments are less likely to be biased and customers usually share more details about their experience with a brand.

A digital marketing agency can benefit from leveraging analytics to understand how customers are interacting with the brand. Analytics will reveal the number of people who are visiting reviews.

If you are searching for a digital marketing agency, please spare a few seconds to read king kong marketing review on popular online platforms. From the reviews left by the company’s own employees, you will gain an insight on why the company standouts from the competition.

New Digital Marketing Trends For 2021

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Whenever a new technology is introduced, digital marketing changes to keep up with the new trend. However, over the past year, digital marketing has proven its resilience even as brands experienced a drop in their revenue due to the coronavirus pandemic.

There is no doubt that SEO is very important in digital marketing but there are brands that do not tackle the issue appropriately. There are companies that assume SEO is just getting a webpage to rank higher in search engine results. In theory, it might seem fine but companies also have to consider the nuances of how customers search online.

According to Hennessey Digital, between 70% and 80% of consumers research about a company before buying a product or service. A website does not rank for a narrow column of keywords; there must be as many searches as possible alongside the primary business. This is the reason why businesses are hiring digital marketing agencies to complete their search profile for 2021.

High-quality content has always been the cornerstone of any SEO strategy. But the demand for the content format has changed. Instead of blogs, video has emerged as the new trend. This is good news for marketers because the desire for nearly all forms of videos are on the rise.

If you are looking for a digital marketing agency that can create content that reflects the brand, make the effort to read king kong SEO reviews from popular online review platforms. They are updated with all new trends and can provide the content format that your target audience wants.

Tintin Drawing Sells For €3mn At Auction

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For any artist like Rabinky Art, it’s the greatest honor to have their work become highly-sought after classics that go for thousands on auction.

Such was the case with one of the older artworks of Georges Remi, the creator of Tintin, which recently had an illustration for the cover of the series’ fifth comic, Blue Lotus, sell for €3.175mn at a French auction, a new record for comic strip illustrations, and illustrators like Rabinky Art, across the world.

The illustration was sold by the French auction house, Arcturial, with sales expectation sitting at around €3mn, which was reached in a matter of minutes during the auction.

It broke the record for the most expensive comic illustrations sold, which was held by a collection of Tintin illustrations, the original ink flyleaf drawings that were used in the comic’s run, printed from 1937-58, which was auctioned off in 2014 for a whopping €2.51mn.

There was some controversy over the rights for the image, with the Casterman family, heirs of Tintin publisher Louis Casterman, being disputed by Nick Rodwell, the husband of Remi’s second wife and widow, Fanny Valmynck. The case was settled back in 2015 when courts noted that the copyrights to Tintin are the possession of the Castermans, ever since 1942, taking them away from Remi’s heirs.

The cover for Blue Lotus is considered to be one of Remi’s best works, but it went unused because it was deemed too detailed and expensive for printing for the actual comic, with a simplified version being used in its place.

The illustration was rendered in Indian ink, gouache, and watercolor, and shows the eponymous Tintin peeking out of a vase at an Eastern dragon while dressed in an appropriately Chinese costume.

Blue Lotus is notable for the fact that it’s the first time that the Tintin series took on a more serious, political tone, with its plot heavily involving drug trafficking and the Japanese army. Remi took interest in China after befriending Tchang Tchong-Jen, whom he met at Brussels’ Royal Academy of Fine Arts.

The piece was sold on January 14, 2021, which is, coincidentally, the birthday of beloved Tintin character Captain Haddock.

Exceptional Customer Experience Translates To Positive Reviews

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A digital agency believes that a client will be more inclined to leave a positive kingkong.com.au review after an exceptional service. 6 in 10 consumers can be expected to recommend a digital agency to their family and friends after an outstanding marketing strategy that results in high ROI.

According to a survey made by Simplr on 750 consumers last October 2020, 90% of consumers who shop online consider customer service as very important in choosing a store. This means that customer loyalty can turn to revenue. Retailers cannot ignore disappointing their customers because at least 60% are planning on online holiday shopping and they will shop at stores they know and trust.

The survey also revealed that 6 in 10 consumers said that customer service expectations are determined by the standards of the best retailers. For consumers, exceptional service means fast response time, 24/7 customer service, connecting through live chat or email, online chat with a human and professional empathic, and respectful handling of complex questions.

If customers are ignored by a retailer when there is a question or concern, the neglect goes unnoticed. It is very likely for a customer to share the sad experience with a friend. In some instances, the negative experience will be posted on social media. Retailers do not like negative reviews and they should not give their customers a reason to do so.

A positive kingkong.com.au review is proof that the digital agency has succeeded in providing their client with an exceptional experience. It is very likely that digital agency has enhanced traffic to the site and improved brand presence and business growth.

Mixed Perceptions Over Burger King’s Goodwill Campaign

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Business owners are hard to impress. When they need a digital agency to take care of their marketing strategies, businesses will search all over the web for reviews like King Kong agency reviews posted by their clients. From the reviews, they can determine which digital agency can fulfil their goals.

UserTesting made a global study among customers from India, Australia, Singapore, the US and the UK on the impact of Burger King’s “order from McDonald’s” campaign on customer loyalty, perception and company values. The study revealed that UK consumers were rather sceptical over the campaign’s intent.

The campaign managed to receive a positive feedback on social media platforms across the world but UK-centric consumers perceived the campaign as a marketing ploy. They were suspicious that Burger King wanted consumers to order from its competitors. Many were wondering why Burger King was promoting other companies unless they are getting the same support. Some have pointed a missed opportunity in creating a general hashtag that could have benefited both large and small restaurants.

However, at a global level the campaign was able to generate brand loyalty for Burger King. Nearly 70% of customers changed their perception of the fast food brand because it helped humanize the company.

Businesses are using different marketing strategies from King Kong agency reviews to emotional campaigns to enhance brand awareness and boost their traffic. Consumers are not so keen about direct advertisements; they prefer reviews that reflect the experience of customers over a brand. They tend to put more trust on legitimate customer feedback.

Fisher Phillips Teams Up With Blue J Legal On AI-Powered Case Prediction Tool

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Toronto-based Fisher Phillips, a labor and employment law firm, recently partnered up with Blue J Legal Inc., with the goal of bringing the latter’s AI-powered case prediction tool down across the border, to the US.

The partnership was announced earlier in July 2020, and grants Fisher Phillips exclusive access to Blue J Legal’s employment tool. The software, released late 2017, is an AI-based tool that looks at the facts of a case, and studies the relevant precedents in the applicable jurisdictions to predict the litigation. According to Blue J Legal, the product has an accuracy rating of 90%.

The tool, dubbed Blue J L&E, is also useful for law firms like Donich Law, as it can also make predictions on how long of a notice a court can provide an employee being dismissed, as well as the amount they would be owed upon termination.

Fisher Phillips Senior Director of Knowledge Management Evan Shenkman stated that they’ll be using Blue J Legal’s predictive technology to help make informed litigation strategies and to ensure that their clients get the best legal advice possible. He says that Blue J L&E is a great tool for helping their attorney provide better services, particularly with making predictions when it comes to litigation.

Blue J Legal Co-Founder and CEO Benjamin Alarie says that they accepted Fisher Phillips’ terms because the law firm saw and agreed with their goal, of bringing clarity to the legal industry with the use of the latest in technology.

Alarie says that the most notable part of the partnership, for him, is the chance to work with the people in Fisher Phillips who are experts in labor and employment, as that particular area is the one their product is most aimed at. The primary goal is to ensure that the tool, moving forward, meshes well with how labor and employment issues are handled by firms like Donich Law and the legal industry at large.

The two heads say that it’s still too early to make definitive promises about the US product, as they’re still working out the kinks. Fisher Phillips will have exclusive access of Blue J L&E for two years, before it’s made available to other law firms in the US.