In the 1950’s, sweaters with Christmas themes were first produced on a grand scale. Christmas holidays during that time were increasingly becoming commercialized. The first generation ugly Christmas sweaters started with the Jingle Bells sweaters that gained modest popularity for decades. In the 1980’s Christmas sweaters gained mainstream adoration.
How did the ugly Christmas sweater became popular? In the 1980’s there was an iconic TV sitcom where the patriarch of the family was an enthusiast for knitted sweaters with ostentatious designs and clashing colors. The Huxtables was able to sustain its cultural importance and most likely contributed to the longevity of the ugly Christmas sweater as a fashionable choice.
A lot of screen time was gained by the ugly Christmas sweaters in the holiday classic National Lampoon’s Christmas Vacation. The film was released in 1989 with the Griswold family looking circumspect in sweaters that are considered ridiculous by today’s standards but semi-fashionable in the 80’s. How the ugly sweaters were used in the film is a mainstream example that people were aware that they are wearing Ugly Christmas sweaters.
Wearing ugly Christmas sweaters in the 90’s lost its popularity but with the new millennium, people started throwing parties with ugly Christmas sweater themes. The authors of “Ugly Christmas Sweater Party Book: The Definitive Guide to Getting your Ugly on” traced the origin of the ugly Christmas sweater party tradition to Vancouver, British Columbia.
Two men, Chris Boyd and Jordan Birch threw the very first ugly Christmas sweater party at the Commodore Ballroom in Vancouver in 2002. They organized a feel-good, festive party with ugly sweaters as the major ingredient. Little did they know that the party will turn out to be a cultural phenomenon. Over the years, the ugly Christmas sweater became a mainstay in fall and winter runway fashion. It has also become a popular product among retailers.
A designer Christmas sweater could cost you thousands of dollars but if you visit UglyChristmasSweater.com, you can buy it for a highly affordable price. Be prepared for the holiday parties during the Christmas season. Don’t wait for the weather to turn cold; buy the sweaters now as gifts for family and friends.