According to a local consumer review survey in 2020, 93% of consumers go online to search for a local business. Among these, 87% read online reviews, and they look at ratings, the authenticity of a brand, how a customer felt about the product, how recent the reviews were made, and how many reviews there are.
This shows how important it is that positive reviews of your brand turn up in search engine results. Here are some tips to make sure your review strategy works:
- Make the most out of your SEO platforms.When you sign up for a third-party review site recognised by Google, take a look at the services and tools they offer that can help build you grow your brand reputation and create better SERPs.
Snippets on search engines like Google can also give you better CTR if you have relevant information and keywords provided.
- Encourage your customers to submit reviews. You can request a customer review in a timely manner, that is, one to two days after they have purchased their product and made a decision about their unique experience. The more customer reviews, the more visible you will be in search rankings.
Engaging in reviews shows the value your brand places in customer opinion. By replying to feedback in a friendly and polite manner, you are showing your personality as a brand and how you deal with both positive and negative reviews.
- Consider reviews as points for improvement. Finally, no SEO review strategy is effective unless you are providing excellent service to your customers. A King Kong SEO review can tell them what gave a customer their money’s worth.
Embracing both positive and negative reviews will help you get to know your customers’ needs, improve quality, and increase conversion rate.