Single Boat Show Works Wonders For Phuket

The fourth iteration of the Thailand Yacht Show & Rendezvous (TYS), hosted at the Royal Phuket Marina, managed to be a notable success, with confirmed yacht sales, solid business transactions by the exhibitors present across all sectors, as well as strong visitor numbers across the event’s three-day run, to the benefit of the yachting, tourism and charter boat in Phuket industries.

The Thailand Yacht Show & Rendezvous, organised in partnership with the Thai government, is an international event, a gathering of the major yachting and luxury lifestyle brands from across the world, set in a highly social setting in one of the more famous yachting destinations.

This instance of the event was different, as it brought all competing parties together into a single Phuket boat show for the first time in its history. Previously, there were three shows competing for sponsors with limited resources in order to make them all profitable and sustainable.

Recognising a decisive show of unity, global players joined Thailand’s key marine tourism stakeholders, including a strong attendance from representatives from national and local government, who have all thrown their support behind the event’s four-year mission in order to bring in foreign yacht tourism and grow the industry in the country.

The show’s organiser, Verventia’s CEO Andy Treadwell, says that, despite having only three months to prep, they got a lot of support from both public and private sector this year, with the Thai government giving their total backing for the support and growth of the yachting industry, as well as bring in revenue for local businesses, via altering regulations where needed in order to allow for foreign superyacht charter tourism.

Aquatic tourism in Thailand is more than just diving and taking a charter boat in Phuket, as Bloomberg’s latest global superyacht tracker, which records the movement of superyachts, noted the country as the fourth most popular destination between November 2018 and January 2019, behind only Sint Maarten, St. Barts and Antigua.

Treadwell noted that the single show concept has proven to be effective for the industry, and they’ll continue to work closely with both the Thai government and the private sector in order to get the changes to tax regulations that they need. He said that they plan on building on the success this year to make the 2020 event even bigger.