The use of ratings and reviews in marketing has been a long-standing strategy in many industries. Requesting for reviews takes very little effort but it reduces the costs of advertising while maximizing the exposure of the brand, products and/or services.
Reviews from reputable sources establish consumer confidence on new brands making it easier for them to sell a product. Encouraging consumers to try a new product can be challenging no matter the circumstances. By using ratings and reviews, consumers can be influenced into purchasing a new product.
Reviews from well-respected and trustworthy sources can instill confidence to an ordinary consumer and might be enough to make them choose the product over the competitor. However, after convincing the customer to buy the product, it is important to provide them with the best experience possible to persuade them to come back for more.
Gaining a large number of favorable reviews can bolster brand recognition Large companies employ different strategies to persuade customers to leave a feedback. However, once they have accomplished the task, they halt their strategies. The solution is to join trustworthy third-party review platforms where customers can leave their reviews and provide exposure to the product. Using third-party platforms and social media is also a good way to send a message across to the industry.
It is very likely that you have across king kong marketing reviews on third-party review sites. You can’t help but notice that most of the reviews come from the employees of the digital marketing agency. Happy and satisfied employees are always willing to spread a good word for their employer.