If there is one single reason why customer reviews must be in video form, it is for search engine optimization (SEO). SEO is essentially the foundation of your company’s online marketing campaign that has a direct impact on the bottom line due to the increase in conversions, engagement, and revenue.
Google values two things: the quality of content and its relevance to original search terms. Google does not only consider the text on a particular web page; it scans other types of media to determine what the company has to offer. If the website has a mixture of content like relevant information about a product and a favourable review from a customer with quality visuals, it will give a boost to the SEO efforts.
Another factor that Google considers in determining search ranking is the incoming traffic to the site. People who watch interesting video testimonials about the brand are very likely to share the content with others. The higher the quality of the video content the more that it can drive traffic to the web pages and boost SEO.
Google also pays close attention to how long visitors stay on the site. Quality video content will encourage visitors to stay longer on the site to dramatically boost the ranking and improve bounce rate.
A digital marketing agency obviously understands the connection of king kong SEO review to the high volume of social shares and higher ranking in search engine results. Potential clients can be influenced by favourable reviews posted by loyal customers who have a gained a satisfactory experience with the company.