Twitter is used by marketers for SEO because of the ease to reach an audience. To use Twittter, links are sent to followers and when the tweets are shared it expands the readers beyond the immediate followers. Positive references to the brand are sent out using hashtags that work like keywords for SEO. However, Twitter is currently facing controversies regarding shadow banning of accounts.
If you are not familiar with shadow banning, it is defined by Twitter as “deliberately making someone’s content undiscoverable to everyone except the person who posted it, unbeknownst to the original poster.” Shadow banning is implemented to deal with problematic users made popular by Reddit. However, according to Twitter it does not shadow ban particularly those with different political viewpoints and ideologies. People will always see the tweets of the accounts that they follow.
How are hashtags used? The company name or brand name can be used on the hashtag to prevent it from being used by others to create negative content or associations with the business. Positive references to the company can be sent out so that searches on the branded hashtag will be positive. In order to improve searchability of content on the company website, a hashtag can be added to the tags for the web page and referencing it to the content.
The same role is played by hashtags and keywords on search engine optimization (SEO). By considering key search terms in tweets, search engine results can be improved as well as targeting with users. Special hashtags can be used for special events and special product lines besides the company and product branded hashtags.
SEO for Tweeter can be improved by used targeted keywords on the tweets and content. Tweets that contain links to content in the web pages must also contain the targeted keywords so that Google will know the relevance of the tweets to specific queries.
The SEO needs of your business can be addressed by https://www.cloudcartel.com.au/search-engine-optimisation/ through performance-based strategies that are designed for long-term results. You are assured of realistic and transparent results instead of false claims. Both the website and content will be optimized according to Google’s best practice standards.