New visitors must be provided with a reason to stay longer on your site. They need proof that the brand is worth their time and eventually, their money. Before the visitor moves through the sales funnel to make a purchase, they need to believe that the business is genuine and trustworthy. This is where customer reviews come in.
Customer reviews are the social proof that increases brand credibility and strengthen customer relationships. Reviews prove that there are customers who are buying the products or services and are willing to share their experiences with other people.
In order to boost the marketing campaign, reviews must be highlighted in the landing page. The goal of the landing page is to keep the visitor focused on the message. Since customer reviews can influence a purchasing decision, the focus must be on cultivating trust. The reviews can be used to prove that the business is worth the customer’s trust and money.
Social media has been transformed from a communication tool to a marketing tool for businesses. Since people prefer to use social media to share their experiences, it is important for a business to showcase customer reviews on social posts to increase brand credibility and convince other users to take action.
You can now watch King Kong marketing agency review on YouTube. For those on the fence about the service, the review video goes a long way to push them to the right direction. While loyal customers have great things to say about the brand, it won’t hurt to use the review in a video that is more fun and engaging.