Most vehicle manufacturers celebrate an anniversary with special vehicles, sporting wraps and livery commemorating the event, usually handled by local companies, like fleet signage in Brisbane or such.
Honda Australia, opted to take ‘golden anniversary’ literally, with a one-off collection of some of the current iterations of some of its most iconic products, sporting gold bodywork for its 50th anniversary.
The company was already selling its products in Australia back in the 50s, but it wasn’t until February 4, 1969, that the company established its Aussie branch. The company’s Japanese headquarters sent Hidehiko Shiomi to Melbourne to handle the task of setting up a subsidiary in the land down under.
According to Honda Australia Managing Director & CEO, Hiroyuki Shimizu, Honda Australia was originally set up primarily for the sales of cars, but it has since developed alongside the global brand, and now sells a wide range of products and services, aimed at making people’s lives more enjoyable, he says.
Their approach in business, he says, was the inspiration for their 50th Anniversary collection. Shimizu says that the company thought about how they’d celebrate the anniversary, as well as their unique diversity in a bold and fun way.
Shimizue says that Honda believes that performance is more than just speed, it’s about exceeding the expectations of the customer. He adds that the company is excited to showcase these amazing golden products throughout the AU throughout 2019, with more information on the matter to come soon.
The collection, dubbed ‘Golden Era of Performance’ covers a wide range of Honda products:
- The NSX hybrid supercar;
- Civic Type-R high-performance hot hatch;
- CBR1000RR Fireblade motorbike, from the Supersport range;
- CRF450L next-gen motorbike, from the Enduro range;
- CRF50F Kids Fun bike, the company’s best-selling off-road product;
- HRU19 Buffalo Premium lawnmower, designed and assembled in the AU; and
- EU22i Generator, super quiet leisure generator.
The products’ stand out golden livery, a feat for any company handling fleet signage in Brisbane and across the world, was handled by Melbourne’s Vinyl Wraps and Graphics, using gold chrome film that’s laminated with a clear satin film in order to disperse reflections.