Google recently started rolling out their page experience update, which they announced early Jun 16, 2021. This update, the search engine reports, will take a while to finish rolling out, with the earliest expectations set around late August.
Additionally, Google also stated that they’ll stop using AMP for top stories eligibility, making the transition towards core web vitals in page experience factors.
The page experience update is a slow rollout, having started on June 17, 2021. The changes in search rankings from the update aren’t going to be big as the update isn’t a major one, unlike the core updates for June and July.
Google Search Console Insights also recently launched. The tool is designed to help publishers and site owners understand how well their content is doing by providing reports and data. The launch made it available for any site that’s been verified by Google, meaning that it is now worth using for site owners and publishers of all stripes and sizes.
The tool was made available to everyone on Google with verified Search Console access after a year of testing. For those looking to get the most out of this new tool, it’s recommended to finish the process of associating or linking their Search Console profile with their Google Analytics profile to get the most information.
Another key development was the completion of the rollout of the Google June 2021 core update, which began rolling out on June 2. Google announced the completion on June 12, 2021, with the day seeing a lot of fluctuations in rankings and changes to many a king kong SEO review across the board.