The results of MMGY Global’s 2017 Portrait of American Travellers highlight the fact that consumer preferences for accommodations are evolving. Consumers are more particular about the type and brand of their accommodations. Among the generation Xer’s, their preferences lean towards all-suite lodging. Hotels that provide suite accommodation in Pattaya can easily satisfy the expectations of boomers and Xers as well as the millennial generation.
The study also reveals that full-service branded accommodations dominate among all generations. It is also the preference of more affluent travellers hat have an annual household income that is more than $125,000. The less affluent and more matured travellers opt for limited service, branded lodgings because it more affordable and within their budget. On the other hand, the more affluent millennials prefer boutique lodgings with the less affluent going for bed & breakfasts and shared economy accommodations.
Among the emerging generation of travellersthe three lodging brands that they prefer to stay in for a future leisure trip includes full serviced branded hotels like Hilton and Marriott. Meanwhile, Hilton has an edge over Hilton with respect to the preferences of the emerging new generation of travellers. A significantly higher percentage of affluent travellers prefer Marriott over Hilton.
Less affluent travellers prefer to book for accommodations at the Holiday Inn while more affluent generation X-ers prefer Hyatt. Travellers who have chosen Hampton Inn are more likely to be mature but their annual household income is indistinguishable. There is no income or generational preferences for Sheraton and Embassy Suites but comfortable suites are almost always chosen by the older, less affluent traveller.
While Westin is choice of more affluent business and leisure travellers, more and more leisure travellers opt for Hilton and Marriott. It is very evident that travellers opt for the accommodations based on the strength of the brand.
Today’s traveller has the option of suite accommodation in Pattaya that offers a combination of trendy decor with modern conveniences and comforts. The guest has a choice from king-sized bed, twin beds or no-smoking rooms. The suite is fully furnished with modern amenities and conveniences where you can breathe easy and unwind after a full day.