In terms of business to business industry, content marketing may seem very boring. The online world is already full of newsletter offers and blogs that offer contents that are geared towards promotion in an attempt to increase sales rather than offer advices to the audience. If this is the way you have gone with your business, this is the very reason why your conversions will not meet your current expectations. You are not the only one facing this challenge because there are many others who are finding it hard to publish contents that will be useful and will encourage the audience to engage.
Around 88 per cent of companies in the B2B sector are utilizing content marketing because they have already proven its efficacy. Here are some of the companies that are reaping successful rewards through the use of content marketing.
– Kissmetrics. Many might assume that because Google is already offering a free analytics tool that no one would patronize to pay premium software used for analytic. Competing with Google is not an easy task because the company has to have high creativity as well as exert needed effort. Kissmetrics was able to succeed in this are because their content’s purpose is not only for selling but also provide customers valuable information when it comes to various topics as well as business models.
– Moz. If you are not aware of the content marketing strategy that this company uses then you should know that they are using a diversified approach in the contents they are publishing and the way they market it to the public. Its best contents can be seen on the videos they produce, making the company a known brand in the B2B world and top company for selling SEO tools.
– Shopify. This is an e-commerce platform and its goal is to make sure that the online retailers that are utilizing the platforms will have positive gains. Aside from the profits they are to gain, the company is dedicated in making sure their clients will be successful. To help them in content marketing, the company has developed many contents and guides that are not only helpful but very in-depth.