Category Archives: Social Media

How Online Reviews Affect SEO

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Do online reviews affect SEO? Yeah, they do, especially for smaller, more local businesses.

Studies show that Google My Business reviews were one of the most important variables determining how well a business ranks in Google search results, and how likely they were to show up in the box of local results that pop up in Google.

Here is a bit of a look at how online reviews affect SEO.

Google looks at the insight from reviews

Google is all about the content: the higher the quality and the more the quantity, the better.

This is a key part of SEO: how many keywords a site’s content has. These keywords determine how well Google’s crawlers understand and rank a site, which is where customer reviews come in. Customers leaving reviews basically leave information for Google to crawl through and understand which boosts SEO rankings.

Google trusts customer opinion more

Truth of the matter is, Google trusts what customers say about your business more than what your site does. That’s just how it is.

Google looks at customer reviews to see what customers think about your business, using that to determine how trustworthy a site is. Reviews, regardless of how positive it is, tell Google that a business has interacted with actual people, on top of the things reviews do for other customers.

Better reviews mean better CTR, which means better SEO

Everyone loves reviews.

The better the reviews for a business, the more likely customers are to choose it over the competition. This, in turn, boosts its CTR (click-through rate), which is already established as a positive factor for SEO. Good reviews lead to good CTR, which leads to a good king kong SEO review, which only makes online reviews all the more desirable.

Mixed Perceptions Over Burger King’s Goodwill Campaign

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Business owners are hard to impress. When they need a digital agency to take care of their marketing strategies, businesses will search all over the web for reviews like King Kong agency reviews posted by their clients. From the reviews, they can determine which digital agency can fulfil their goals.

UserTesting made a global study among customers from India, Australia, Singapore, the US and the UK on the impact of Burger King’s “order from McDonald’s” campaign on customer loyalty, perception and company values. The study revealed that UK consumers were rather sceptical over the campaign’s intent.

The campaign managed to receive a positive feedback on social media platforms across the world but UK-centric consumers perceived the campaign as a marketing ploy. They were suspicious that Burger King wanted consumers to order from its competitors. Many were wondering why Burger King was promoting other companies unless they are getting the same support. Some have pointed a missed opportunity in creating a general hashtag that could have benefited both large and small restaurants.

However, at a global level the campaign was able to generate brand loyalty for Burger King. Nearly 70% of customers changed their perception of the fast food brand because it helped humanize the company.

Businesses are using different marketing strategies from King Kong agency reviews to emotional campaigns to enhance brand awareness and boost their traffic. Consumers are not so keen about direct advertisements; they prefer reviews that reflect the experience of customers over a brand. They tend to put more trust on legitimate customer feedback.

Coca Cola Temporarily Stops Social Media Advertising

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For the past few years, consumers’ buying habits have changed. Before making a purchasing decision, consumers tend to read reviews about a product or service. It makes sense for a consumer to read King Kong advertising reviews to learn more information about the digital agency before working with them. It makes the consumer confident about his decision.

Both small businesses and giant corporations advertise through social media platforms. However, the latest news reveals that Coca Cola is temporarily pulling out all of its digital advertising from social media platforms all over the world for at least 30 days. Did the Stop Hate for Profit campaign that called for a boycott against Facebook and Instagram influence the move made by Coca Cola?

Coca Cola’s decision to temporarily stop digital advertising on social media platforms was announced Friday night. Even if Coca Cola only announced the removal of advertising from Facebook and Instagram, it is very likely that boycotts will also affect other social media platforms like Twitter and YouTube.

Boycott of Facebook and Instagram was organized by the Anti-Defamation League, NAACP, and other organizations. It morphed to the Stop Hate for Profit campaign. Coca Cola explained that the company will reassess its advertising policies and standards to be able to determine whether they need internal revisions.

Coca Cola also expects its social media partners to clean their platforms of hate, violence, and inappropriate content. The global soda giant expects social media platforms to be more accountable and transparent with their actions.

Color of Change, one of the organizers of the boycott has explained that it has become a significant trend among major brands that include Unilever and Verizon to pause their Facebook ads for the month of July. Meanwhile, according to a Facebook spokesperson, the platform has invested billions of dollars to ensure that their communities are safe by developing more tools, technologies, and policies.

It is safe to say that King Kong advertising reviews follow advertising guidelines and policies. Clients and employees that post reviews are not paid or incentivized to write their comments on the internet. Whatever feedback is based on the client’s personal experience with the digital agency.