Category Archives: Reviews Seriously

Mixed Perceptions Over Burger King’s Goodwill Campaign

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Business owners are hard to impress. When they need a digital agency to take care of their marketing strategies, businesses will search all over the web for reviews like King Kong agency reviews posted by their clients. From the reviews, they can determine which digital agency can fulfil their goals.

UserTesting made a global study among customers from India, Australia, Singapore, the US and the UK on the impact of Burger King’s “order from McDonald’s” campaign on customer loyalty, perception and company values. The study revealed that UK consumers were rather sceptical over the campaign’s intent.

The campaign managed to receive a positive feedback on social media platforms across the world but UK-centric consumers perceived the campaign as a marketing ploy. They were suspicious that Burger King wanted consumers to order from its competitors. Many were wondering why Burger King was promoting other companies unless they are getting the same support. Some have pointed a missed opportunity in creating a general hashtag that could have benefited both large and small restaurants.

However, at a global level the campaign was able to generate brand loyalty for Burger King. Nearly 70% of customers changed their perception of the fast food brand because it helped humanize the company.

Businesses are using different marketing strategies from King Kong agency reviews to emotional campaigns to enhance brand awareness and boost their traffic. Consumers are not so keen about direct advertisements; they prefer reviews that reflect the experience of customers over a brand. They tend to put more trust on legitimate customer feedback.

Reviews As Free Advertisements

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A digital agency considers king kong advertising reviews as a huge marketing win because they are free and credible advertisements. An undecided consumer can be easily swayed to try a product or service after reading a positive review from a customer.

In the early days of online marketing, brands would strike a deal with website owners to host their ads in the form of banners. Today the process of online advertising has become more complicated and barely involves humans.

Machines dominate the modern ecosystem of digital advertising. Whenever you search for a product or service through social media or Goggle, you will find hundreds or thousands of companies competing to show you their ads. This is made possible through a process called programmatic advertising that happens in milliseconds, tens of billions of times in a day. The process is managed by automated software.

Ads are served to the targeted audience, as promised but where they appear is not controlled. Another problem for marketers is ad blocking that has deprived digital companies of $21.8 billion in annual revenue. Between lousy ad placements and ad blockers including digital ad fraud, 50% of the marketing dollars are lost. Digital ads are also wrongfully credited for consumer purchases.

Each of the king kong advertising reviews helps the brand establish itself as a trustworthy company. Unlike traditional advertisements, reviews are free and unbiased. It only needs a little encouragement for a satisfied customer to write a good review of his personal experience with the brand. Reviews can easily improve the visibility of the brand in search engines.

Why Companies Must Take Reviews Seriously

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Current and former employees who are writing King Kong online agency reviews with all honesty and fairness are impacting the workforce immensely. In the past years, it was next to impossible to determine whether the job you are applying for is worth the efforts. Reviews provide job seekers with an insight on company culture and management support before signing on a contract.

Companies take consumer reviews seriously but ignore employee satisfaction reviews. This jeopardizes the brand because employees are brand ambassadors.  According to a study made by Randstad USA, 57% of job seekers avoid companies that receive negative reviews. This is logical because if you will purchase a product or service based on other people’s recommendations, it makes sense to decide on a job based on the opinion of employees. After all, employees are the best sources of information because they have direct experience with the employer.

Surprisingly, companies that seriously consider the strong influence of consumer reviews are not concerned with what their prospective employees think. According to the same Randstad study, 2 out of 3 managers do not believe that negative reviews received by the company can affect their ability to recruit quality talents.

On the other hand, 34% of Human Resource managers say that low ratings on online review sites matter. It is obvious that there is a major disconnect between the management and the frontline which can significantly undermine the organization’s success.

During this time when there is stiff competition for top talents, it is important for a company to receive authentic positive reviews particularly if the company is not on the list of top best companies to work for. Employees must be the digital brand ambassadors of the company. They must be encouraged to share their experiences through job search sites and not social media platforms. When there are specific reviews that need to be addressed, do so promptly.

If you will take a look at King Kong online agency reviews, you will notice that they reflect the perception of employees. Feedback from present and former employees is a gift that provides the company an opportunity to attract the best talents.