Category Archives: Online Marketers

New Digital Marketing Trends For 2021

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Whenever a new technology is introduced, digital marketing changes to keep up with the new trend. However, over the past year, digital marketing has proven its resilience even as brands experienced a drop in their revenue due to the coronavirus pandemic.

There is no doubt that SEO is very important in digital marketing but there are brands that do not tackle the issue appropriately. There are companies that assume SEO is just getting a webpage to rank higher in search engine results. In theory, it might seem fine but companies also have to consider the nuances of how customers search online.

According to Hennessey Digital, between 70% and 80% of consumers research about a company before buying a product or service. A website does not rank for a narrow column of keywords; there must be as many searches as possible alongside the primary business. This is the reason why businesses are hiring digital marketing agencies to complete their search profile for 2021.

High-quality content has always been the cornerstone of any SEO strategy. But the demand for the content format has changed. Instead of blogs, video has emerged as the new trend. This is good news for marketers because the desire for nearly all forms of videos are on the rise.

If you are looking for a digital marketing agency that can create content that reflects the brand, make the effort to read king kong SEO reviews from popular online review platforms. They are updated with all new trends and can provide the content format that your target audience wants.

Exceptional Customer Experience Translates To Positive Reviews

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A digital agency believes that a client will be more inclined to leave a positive kingkong.com.au review after an exceptional service. 6 in 10 consumers can be expected to recommend a digital agency to their family and friends after an outstanding marketing strategy that results in high ROI.

According to a survey made by Simplr on 750 consumers last October 2020, 90% of consumers who shop online consider customer service as very important in choosing a store. This means that customer loyalty can turn to revenue. Retailers cannot ignore disappointing their customers because at least 60% are planning on online holiday shopping and they will shop at stores they know and trust.

The survey also revealed that 6 in 10 consumers said that customer service expectations are determined by the standards of the best retailers. For consumers, exceptional service means fast response time, 24/7 customer service, connecting through live chat or email, online chat with a human and professional empathic, and respectful handling of complex questions.

If customers are ignored by a retailer when there is a question or concern, the neglect goes unnoticed. It is very likely for a customer to share the sad experience with a friend. In some instances, the negative experience will be posted on social media. Retailers do not like negative reviews and they should not give their customers a reason to do so.

A positive kingkong.com.au review is proof that the digital agency has succeeded in providing their client with an exceptional experience. It is very likely that digital agency has enhanced traffic to the site and improved brand presence and business growth.

UK’s Online Marketers Fear COVID, Brexit, And Regulations

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Advertising professionals like king kong sabri suby always have to keep an eye on current events and developments, as advertisements need to be constantly updated. The UK, like any other country, has been hit hard by the COVID-19 pandemic, with marketers in the region paying close attention to related developments.

However, this isn’t the only threat that these professionals see, as noted by a report published by LiveRamp and YouGov. The report was the compilation of data from a survey of 506 British marketing professionals.

While the COVID-19 pandemic is the biggest threat in the eyes of UK’s online marketing industry, with 36% of the respondents considering it as such, Brexit came close with a 26% response ratio.

Another notable concern for UK’s online marketing professionals, for people like king kong sabri suby, is what’s called “walled gardens”, which was described by Ozone Project CEO Damon Reeve as the dominance of a select number of companies creating a dependence on them that they leverage for their operations.

These concerns are noteworthy due to the fact that the UK’s online advertising industry accounts for 62% of the country’s total of £23.6bn, which is an increase of 5% from the preceding year.

Guardian News & Media Commercial Director Nick Hewat says that COVID-19’s impact was exacerbated by the UK advertising industry having issues with collecting revenue in accordance with the size and quality of their audience.

Meanwhile, LiveRamp Europe Managing Director Vihan Sharma says that these problematic times are a chance for the UK online advertising industry to innovate and improve on addressability and reach.