Category Archives: News

India’s Allied Blenders & Distillers Lowering TV Marketing Budget, Increasing Digital Marketing Budget

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In the age of the internet, digital marketing matters more than ever. Things like King Kong SEO reviews and the like are now things that companies pay attention to.

In response, India’s Allied Blenders & Distillers have shifted their marketing, reducing their budget for TV marketing, and increasing money devoted to digital marketing, to get in on some of the good marketing from King Kong SEO reviews and the like.

According to Allied Blenders and Distillers’ COO Bikram Basu, the consumption habits of millennials are changing, and they’re responding to that. He adds that they’ve also seen a lot of people opting for whiskey.

Basu said that the company is also working on strengthening its presence in India, with a particular focus on the western side of the country. The company, which sells about 38 million cases of whiskey annually, has plans to grow more than 10% for 2019.

As for its marketing budget, it’ll be spending about 40% of its total marketing budget on TV, with 30% to go to digital. The alcohol industry can’t do product advertising, so ABD has always relied on utilizing the human angle when it comes to getting marketing done for its products.

He says that TV marketing was 50% of their budget before, but since digital has gone up, they’ve devoted more resources towards that. On top of that, Basu noted that they’re also advertising on OTT platforms.

ABD has plans to associate its premium whiskey brand, Sterling Reserve, with musicians, as the format of the brand, Basu says, resonates really well with newer, younger customers.

He does admit that the alcohol industry is still dealing with the fallout from the ban that prevents alcohol being sold within half a kilometre of highways. The last quarter, Basu admitted, has been a bit of a slow period.

That being said, Basu notes, that the alcohol market in India is growing with the youth people because drinking has become a bit more responsible. With cab aggregators gaining traction in India, drinking in clubs has become easier, as people don’t have to worry about having to drive back in an inebriated state.

Negative Reviews As An Opportunity For Action

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Current and former employees are voicing out their opinions about employers and what it is like to work in the organization. The reviews are posted anonymously on online sites that allow employees to critique their workplaces. However, the affirmative King Kong agency reviews from current employees mean that they appreciate what the boss is doing for them.

The good reputation of a brand is a critical asset in recruiting new talent. The organization’s reputation as an employer must always be protected from the negative reviews that former employees post on career sites. Even a single negative opinion can do a lot of harm to the image of an organization because it is seriously considered by job seekers.

According to report from CareerArc, an HR technology firm, at least 55% of job seekers decide against working for a company because of negative reviews. There are instances when the negative reviews are so bad that they completely discourage customers from using its services.

Many employers ignore whatever negative reviews are posted on sites like Glassdoor. Others prefer to be aware with the criticism they receive so that they can deploy a response strategy. A good strategy would be to use the criticism as an opportunity for action. For example, if the employee says that there are no opportunities for growth in the company, the proper response would be to outline the plan to develop more defined career paths.

It is common for some employers to counter the bad reviews by asking their current employees to post positive reviews. However, ZipRecruiter columnist Matt Krumrie says that a better approach is to foster an environment where employees will be motivated to defend the organization without being told to do so. There are employees who take the lead in responding to negative reviews even before a response strategy is put in place in by the management.

When employees are happy and well appreciated in their workplace, they will willingly share positive King Kong agency reviews without the need for HR to tell them so. Employees understand that the good reputation of their company can be protected by sharing their good experiences. It is also the best way to attract new talents who are willing to contribute new ideas.

4 Tips On Professional Attire For Women For Less

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One of the things that you would think about when you are a newly hired employee is what you are going to wear to the office. If you are thinking about professional attire for women, you would automatically imagine spending a sizable amount for your new wardrobe. While this can be true, there are tips for you to minimize your expenses. Here are some tips:

Invest on new clothes

Investing new clothes doesn’t mean you would binge shop and bust all your savings for a new wardrobe. Investing means buying a few pieces of quality clothes every after a few weeks instead of buying a lot of cheap items that can only last for a few washing. Buy clothes that can easily be paired with other clothing items and those that can be worn over and over again without being too obvious. Clothes such as slacks, blazers, and black skirts are example of professional attire for women which can be easily be paired with other items.

Accessorize

Instead of buying flashy clothes to achieve that attractive look, you can opt to wear elegant but affordable accessories such as a few jewelries, bold necklaces, some bangles and other items that can accentuate your attire. Neutral colors such as black, gray, and beige, including white are some of the colors that you can easily mix and match with other colors, items and accessories.

Hunt for on sale items

If you have the patience, you can find high quality pieces of clothing on a discounted price from shopping malls and online markets. Look for end of season sale or clearance sale as they are generally cheaper but with quality that remains high.

Rummage your closet

Lastly, when you need professional attire for women, you don’t have to look too far. All you have to do is check out your closet or clothes that you have kept away since you don’t need them at the moment. You might be surprised at the gems you will find in your cabinet that are still in good condition and can be used to impress your new colleagues at work.

Qualities Of Good Probate Lawyers In Melbourne

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One of the responsibilities of a probate lawyer is to make a good advanced planning to manage a client’s estate in anticipation of illness or death. Many people think that only the wealthy should prepare the necessary documents for wills, guardianships, and trusts. This is the common misconception of the majority. The truth is that it is crucial for everyone to plan for their estate in advance.

The creation of great wills needs experienced and qualified family probate lawyers in Melbourne who completely know and understand your unique desires and situation.  We know that planning on your estate is a sensitive and serious pursuit, but the right estate lawyer close to your family will assure you of efficient execution of your will. This is so because you feel comfortable sharing pertinent information during the preparation of your will.

Qualities of a good probate lawyer

  1. Has a specialty in Estate Planning

Some lawyers who do not have ample experience and expertise in estate planning will just input the information and data into a program without thoroughly knowing the laws that would impact your properties. A good family probate lawyer only focuses and specializes in the area of estate planning. A specialist in estate planning has continuing education program and good experience and training on this area to be updated with the latest estate laws ensuring the approval of your estate plans.

 

  1. Has a fixed and reasonable price in creating an estate plan

Before you embark on the process of planning your estate, ensure that the probate lawyer you are getting is billing you a reasonable fixed price for all the services offered to avoid any surprise fees and hidden costs.

 

  1. Does multi-tasking functions

Estate planning covers a wide spread of topics. An expert estate lawyer can create trusts for family members, avoid probate, reduce estate taxes, plan for incapacity, create wills, and many more.

 

  1. Creates estate plans efficiently and quickly

This quality is crucial especially if the client is seriously ill wherein time is of the essence. A good estate lawyer must be able to quickly make a draft on the will so corrections can be made immediately, and the final draft can be prepared for the client’s signature.

 

  1. Guides the client through the whole process

A good estate attorney will assist you during the entire process of the preparation of the document. He must also be readily available when needed.

 

  1. Maintains accommodating demeanor

A good probate lawyer readily accommodates your requests in a friendly manner. Excellent professionalism must be seen in all aspects of the process.

Choosing a good probate lawyer includes knowing the qualities of the professional that would suit your needs and contribute to the fast delivery of the services needed.

The Rise of Fintech in Latin America

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Leonardo Gonzalez Dellan on Latin American Fintech

Entrepreneur Leonardo Gonzalez Dellan has highlighted the planned holding of the leading global fintech conference ‘Finnovating’ in Peru in 2019 as evidence of Latin America’s potential to become a global leader in developing fintech. He has commented that “the decision to host this conference in Peru, and to invite 66 Peruvian startups to participate is a clear sign both that Latin America is making its way onto the world financial stage, and that there is a strong, local and organic development of a Latin American fintech industry.” Fintech is the collective term given to computer programs and other technology used to support or enable banking and financial services, and it is one of the fastest growing areas both for investment and innovation. The arrival of ‘Finnovating’ in Latin America is seen as a key step in the integration of Latin American fintech into the global market and is a major achievement for the companies involved. Gonzalez Dellan has said “this is a clear signal to the rest of the world of the economic potential of Latin America, and the abilities of its home-grown companies. Latin America has become part of the global fintech market.”

Leonardo Gonzalez Dellan is an international trade expert and businessman

What To Know About Embedded PC And Time Servers

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Have you ever thought why various websites and other places on the Internet are able to operate simultaneously at all times? The technology that makes it work is referred to a network time server, which often uses an embedded PC to denote the right time. This article is a fundamental introduction of how embedded computers and time servers work to make the Internet and other applications work properly.

Why Need to Operate Simultaneously

The Internet is simply one example why various technology elements and posts has to operate simultaneously. Another example where embedded PC is used is for commercial industries. These modern production lines consist of huge computer systems that manage and measure its demand, inventory and output. The systems have to function simultaneously to be able to transmit an ultimate real-time data. This is also appropriate for a wide variety of systems, which include financial, industrial, manufacturing and car applications, to name a few.

Time Servers

Inside every computer is a time server for a personal PC or perhaps a computer under the dash of your car. The time server reads the actual time from a reference clock that is operating with the Internet. Once the correct timeis read, other components in the system are then updated and distributed. It will ensure that each component operates simultaneously with each other.

Time Reference

To have the correct time, the clock that is referenced by time serverscan have different options. Time servers on the Internet utilise simple applications that are supplied by an atomic or radio clock. However, the right time source that is regarded as the GPS master clock. This clock utilises a global positioning system equipment, to monitor the earth’s rotation, orbit and sun exposure so it provides the right time.

Embedded Computers

An embedded PC is a small computer that functions for one or two particular reasons. This is really a tiny computer, which is able to operate with the use of minimal data and other resources. Most embedded computers are accurate as they opt to use the lower strata time source. If you have variable systems that have variable accuracy of time, it may experience hardships in determining transmitting of data between these systems.

Severe Winter Weather Weighs Heavily On UPS Profits

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If you are going to ship a parcel domestically or internally, it is important to compare parcel delivery costs to gain the best deal. Making comparisons is easier when done online because the process only requires parcel collection and delivery details including information on the estimated weight and dimensions of the parcel.

According to UPS their first quarter net profit was relatively high because of strong package volumes from the core US segment; however, delivery costs were also higher because the severe winter weather that weighed heavily on the profits. According to the world’s largest parcel delivery company, their revenue increased by 10% to $17.1 billion compared to a year ago. Revenue exceeded the expected $16.47 billion.

However, the severe winter weather impacted heavily on operating profit by $85 million. Expenses for network improvements were also high including pension costs and expansion of Saturday deliveries. Taking everything into consideration, operating profits in the core domestic segment went down by 20% or 6% overall.

Helane Becker, analyst of Cowen & Co., higher costs can certainly affect earnings. Generally, the company struggles with capacity issues during the weeks before Christmas which is considered as peak season for parcel delivery companies. Unless performance improves, companies will experience issues in achieving their EPS targets.

UPS which is also considered as an indicator of the country’s economic strength and consumer demand has promised to deliver higher margins by investing billions of dollars into network upgrades and expansion to be able to handle the continuous growth of ecommerce. The significant increase in online shopping has certainly increased demands for shipping.

Meanwhile, UPS is struggling in bringing down extra costs of delivery to households that receive fewer packages compared to businesses. It appears that UPS is trying to bring down shipping costs because it is difficult to predict the next step that Amazon and other shippers will make.

A consumer that makes the effort to compare parcel delivery quotes is more likely to save on freight costs. Even if the parcel is to be shipped domestically, it makes sense to compare costs because there are discounted shipping services that are lower than what the competition offers.