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Ikea Looking At Launching Platform With Rival Brand Offerings

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Swedish furniture giant IKEA, known to customers and companies like Arthur Fitzhugh Decorating across the world, is looking at launching an online sales platform, one with a slight bent; it won’t just be offering products from the retail giant, but also from rivaling brands.

The company is currently working on finalizing the details on the pilot of the platform, which will function like Amazon or China’s Alibaba, according to Inter IKEA’s Chief Executive, TorbjornLoof. Loof, however, also noted that there needs to be something to differentiate itself from general sites that sold everything.

He says that there’s a lot of opportunities for both IKEA’s site and the major global retail platforms, as there’s a lot of areas that are worth exploring for the company. He points to Zalando, Europe’s largest online fashion retailer, as an example. Zalando managed to grow to its current state by selling clothing from different brands, none of which own the German website.

Mr. Loof explained that IKEA has yet to discuss the matter with its rivals, but that it had every intention of being a part in the creation of a platform that would provide for the whole industry. He says that IKEA has the scale and resources necessary for it, as well as the drive to forge ahead with their plans. Loof believes that, within the next decade, the industry will see the platform being developed.

The CEO explained that, when the discussions are finally handled, they’ll be handling trials on third-party sites, but he also explicitly noted that it wouldn’t be Amazon. Loof says that the plan is to test and learn, to see what could be in it for IKEA, what market and what products they could get the most out of and make the plan for the company moving forward with this clear.

Word has been spreading across companies like Arthur Fitzhugh Decorating and the world as IKEA undergoes some of the biggest changes it the company’s history, testing out concepts like furniture leasing, as well as operating city-centre shops and even providing home assembly services to buyers.

When asked about all the changes, Loof says that IKEA is always exploring, looking for ways to make IKEA better, both offline and online.