Monthly Archives: February 2021

How Online Reviews Affect SEO

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Do online reviews affect SEO? Yeah, they do, especially for smaller, more local businesses.

Studies show that Google My Business reviews were one of the most important variables determining how well a business ranks in Google search results, and how likely they were to show up in the box of local results that pop up in Google.

Here is a bit of a look at how online reviews affect SEO.

Google looks at the insight from reviews

Google is all about the content: the higher the quality and the more the quantity, the better.

This is a key part of SEO: how many keywords a site’s content has. These keywords determine how well Google’s crawlers understand and rank a site, which is where customer reviews come in. Customers leaving reviews basically leave information for Google to crawl through and understand which boosts SEO rankings.

Google trusts customer opinion more

Truth of the matter is, Google trusts what customers say about your business more than what your site does. That’s just how it is.

Google looks at customer reviews to see what customers think about your business, using that to determine how trustworthy a site is. Reviews, regardless of how positive it is, tell Google that a business has interacted with actual people, on top of the things reviews do for other customers.

Better reviews mean better CTR, which means better SEO

Everyone loves reviews.

The better the reviews for a business, the more likely customers are to choose it over the competition. This, in turn, boosts its CTR (click-through rate), which is already established as a positive factor for SEO. Good reviews lead to good CTR, which leads to a good king kong SEO review, which only makes online reviews all the more desirable.

How To Gain Candid Customer Feedback

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A digital marketing agency considers client reviews as valuable tools for marketing. First of all, reviews are freely given to show satisfaction with the services provided. These reviews can be highlighted on the company website for others to see. There are also reviews that tell the company what it has done wrong so that it can improve its services and make positive changes.

One of the easiest ways to get candid customer feedback is through email. Email can be used as an opportunity to interact with customers and gather a more personalized feedback. Email also maximizes the likelihood of hearing from a customer. The trick however is to establish a system of replying to customer’s feedback so that they won’t feel let down.

Social is an untapped reservoir of straightforward opinions from customers. There are direct comments or mentions on social media networks that businesses can listen to. Each piece of feedback provides an opportunity for a more specific follow-up. Furthermore, the comments are less likely to be biased and customers usually share more details about their experience with a brand.

A digital marketing agency can benefit from leveraging analytics to understand how customers are interacting with the brand. Analytics will reveal the number of people who are visiting reviews.

If you are searching for a digital marketing agency, please spare a few seconds to read king kong marketing review on popular online platforms. From the reviews left by the company’s own employees, you will gain an insight on why the company standouts from the competition.

New Digital Marketing Trends For 2021

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Whenever a new technology is introduced, digital marketing changes to keep up with the new trend. However, over the past year, digital marketing has proven its resilience even as brands experienced a drop in their revenue due to the coronavirus pandemic.

There is no doubt that SEO is very important in digital marketing but there are brands that do not tackle the issue appropriately. There are companies that assume SEO is just getting a webpage to rank higher in search engine results. In theory, it might seem fine but companies also have to consider the nuances of how customers search online.

According to Hennessey Digital, between 70% and 80% of consumers research about a company before buying a product or service. A website does not rank for a narrow column of keywords; there must be as many searches as possible alongside the primary business. This is the reason why businesses are hiring digital marketing agencies to complete their search profile for 2021.

High-quality content has always been the cornerstone of any SEO strategy. But the demand for the content format has changed. Instead of blogs, video has emerged as the new trend. This is good news for marketers because the desire for nearly all forms of videos are on the rise.

If you are looking for a digital marketing agency that can create content that reflects the brand, make the effort to read king kong SEO reviews from popular online review platforms. They are updated with all new trends and can provide the content format that your target audience wants.