Monthly Archives: October 2020

July Sees Increase In Intermodal Freight As Truck Tonnage Dips

Published by:

The American Trucking Association recently released their For-Hire Truck Tonnage Index for July, which showed that freight volumes have been hit hard by COVID-19, with numbers still below 2019’s. However, the damage wasn’t spread evenly, as intermodal volumes went up a bit between June and July, while truck tonnage dipped a bit during the same time.

According to the ATA’s data, the index dropped by 5.1% from June-July 2020, while it dropped by 8.3% from July 2019 to July 2020.

ATA Chief Economist Bob Costello offered some explanations, noting that for-hire contract tonnage dropped due to a lot of fleets not having the capabilities to properly take advantage of the sudden upsurge in retail freight volumes following the wake of the COVID-19 pandemic. Companies like Titan Transline have been adjusting, with some overflow resulting from it all, which then went to the spot market, resulting in the changes in the numbers.

DAT Solutions also published some data, showing that dry van sport rates went up by 12.2% between June and July, with rates going up by 10.3% in July 2020 from July 2019.

Costello notes that the rest of the ATA’s data shows that for-hire truckload fleets have dipped in operations by 3% compared to 2019, which means that additional freight might be difficult to handle. On top of that, he notes, that manufacturing output and international trade freight has been recovering a bit slower than retail volumes, meaning that companies like Titan Transline are dealing with demand that outpaces their recovery.

The ATA’s For-Hire Truck Tonnage dropped by 3.2% between January-July 2020 compared to the same period in 2019. This seemingly small number is notable as the trucking industry handles 72.5% of all the tonnage that domestic freight transportation handles, which includes manufactured and retail goods. For 2019, trucks hauled a total of 11.84bn tons of freight.

On the flipside, intermodal freight has been hit less by COVID, with rates even being set for the rest of 2020. The Intermodal Association of North America notes that total intermodal volumes dropped by 11.9% in Q2 2020 compared to Q2 2019.

IANA CEO and President Joni Casey says that the Q2 2020 data really showed how industries were hit by COVID-19, with international and domestic volumes being hit. However, they forecast that the Q2 numbers will be the floor going forward, meaning that they’re foreseeing steady increase from then on.

 

Reviews As Free Advertisements

Published by:

A digital agency considers king kong advertising reviews as a huge marketing win because they are free and credible advertisements. An undecided consumer can be easily swayed to try a product or service after reading a positive review from a customer.

In the early days of online marketing, brands would strike a deal with website owners to host their ads in the form of banners. Today the process of online advertising has become more complicated and barely involves humans.

Machines dominate the modern ecosystem of digital advertising. Whenever you search for a product or service through social media or Goggle, you will find hundreds or thousands of companies competing to show you their ads. This is made possible through a process called programmatic advertising that happens in milliseconds, tens of billions of times in a day. The process is managed by automated software.

Ads are served to the targeted audience, as promised but where they appear is not controlled. Another problem for marketers is ad blocking that has deprived digital companies of $21.8 billion in annual revenue. Between lousy ad placements and ad blockers including digital ad fraud, 50% of the marketing dollars are lost. Digital ads are also wrongfully credited for consumer purchases.

Each of the king kong advertising reviews helps the brand establish itself as a trustworthy company. Unlike traditional advertisements, reviews are free and unbiased. It only needs a little encouragement for a satisfied customer to write a good review of his personal experience with the brand. Reviews can easily improve the visibility of the brand in search engines.

UK’s Online Marketers Fear COVID, Brexit, And Regulations

Published by:

Advertising professionals like king kong sabri suby always have to keep an eye on current events and developments, as advertisements need to be constantly updated. The UK, like any other country, has been hit hard by the COVID-19 pandemic, with marketers in the region paying close attention to related developments.

However, this isn’t the only threat that these professionals see, as noted by a report published by LiveRamp and YouGov. The report was the compilation of data from a survey of 506 British marketing professionals.

While the COVID-19 pandemic is the biggest threat in the eyes of UK’s online marketing industry, with 36% of the respondents considering it as such, Brexit came close with a 26% response ratio.

Another notable concern for UK’s online marketing professionals, for people like king kong sabri suby, is what’s called “walled gardens”, which was described by Ozone Project CEO Damon Reeve as the dominance of a select number of companies creating a dependence on them that they leverage for their operations.

These concerns are noteworthy due to the fact that the UK’s online advertising industry accounts for 62% of the country’s total of £23.6bn, which is an increase of 5% from the preceding year.

Guardian News & Media Commercial Director Nick Hewat says that COVID-19’s impact was exacerbated by the UK advertising industry having issues with collecting revenue in accordance with the size and quality of their audience.

Meanwhile, LiveRamp Europe Managing Director Vihan Sharma says that these problematic times are a chance for the UK online advertising industry to innovate and improve on addressability and reach.