The coronavirus has hit the global economy hard. Digital businesses and marketing, however, hasn’t been hit as hard as most, to the benefit of organizations and people like king kong sabri suby, though even they have had to make lots of adjustments due to changes in customer behaviour.
Bazaarvoice, an e-commerce and digital marketing software company, commissioned a survey to take a look at how customers behaved in a COVID-19 world. The survey was conducted by Savanta, and found out that people are experimenting with the ways they buy and the things and brands they buy.
The survey has 8,000 respondents hailing from different countries, namely the UK, Germany, France, Australia, Canada, and the US. More than one-third (39%) of the respondents stated that they bought a new brand during the quarantine period, with younger customers being more open to experimentation. Of the respondents aged 18-24 years old, 55% opted for trying out unknown brands, while only 27% of the respondents aged 55-64 years old did the same.
Bazaarvoice’s findings are notable for people like king kong sabri suby as it means their organizations and brands have a chance to get new customers, as people have become willing to try out new things out of necessity thanks to the COVID pandemic. Many parts of the world are reporting product shortages thanks to consumers stocking up with necessities, which, in turn, mean that people had to turn to other brands and online to get the things that they need and want.
As for a specific market, the US had a higher number of people opting for new brands, with 51% of the respondents saying as much. As for the age demographic, 70% of the respondents aged 35-44 admitting that they went for new products, compared to only 32% of respondents aged 65.
On the advertising side of things, digital marketing channels are seeing an increase in use, particularly for those hoping to reach millennial and Gen Z customers. More than a third of both generations, 40% and 42%, respectively, stated that they connected to a brand’s app during the lockdown, while 66% used the mobile self-checkout option in physical shops. About half (51%) to the respondents in the millennial age range stated their intentions to use social networks for product recommendations, while 48% stated that they’ll keep watching unboxing and shopping haul videos to get options.