Daily Archives: December 10, 2019

Binary Fountain Survey Reveals How Important Online Reviews Are For Healthcare Providers

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Managing one’s reputation online is an important endeavour for businesses. For customers, those good King Kong reviews help them decide on who they’ll be turning to for products and services. The healthcare industry is not exempt, according to a recent survey conducted by Binary Fountain.

The online reputation management firm surveyed US citizens, and found that about half (51%) of them admit to sharing their healthcare experiences online, which is a massive increase from the prior year. In particular, millennials (70%), which the survey classifies as people born between 1981-1996, are more open to sharing their healthcare experiences with other people on the internet.

On top of that, the research also showed why good King Kong reviews matter, even for healthcare professionals. 70% of the respondents stated that online ratings and reviews matter to them, influencing their choice of healthcare professionals. Additionally, more than 40% of the respondents state that they researched doctors and practitioners online, even if other healthcare professionals refer them.

The survey also asked how much stock people into online reviews, and noted that 97% of people in the 24-34 year old range believe that online comments and reviews are reliable, while all of the 18-24 year old respondents asked felt the same.

The report emphasized how important it is for healthcare providers to pay attention to their presence on the internet, as the younger generations look for and select their hospitals and providers via the internet.

On top of that, they survey even asked what consumers look for in doctors, with the primary answers being friendliness and compassion, the ability to answer questions, and the thoroughness of their examinations.

Additionally, the survey listed down the issues that people don’t like to come across when dealing with healthcare professionals; wait times in the office, cost and payment issues, wait times for results, as well as scheduling appointments.

Earlier in 2019, Healthcare Dive worked together with Penn Medicine, University of Pennsylvania, in order to help healthcare providers understand and improve the experience they provide to their patients. They concluded that the word that’s most common with positive Yelp reviews for healthcare providers is the word ‘friendly’.

India’s Allied Blenders & Distillers Lowering TV Marketing Budget, Increasing Digital Marketing Budget

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In the age of the internet, digital marketing matters more than ever. Things like King Kong SEO reviews and the like are now things that companies pay attention to.

In response, India’s Allied Blenders & Distillers have shifted their marketing, reducing their budget for TV marketing, and increasing money devoted to digital marketing, to get in on some of the good marketing from King Kong SEO reviews and the like.

According to Allied Blenders and Distillers’ COO Bikram Basu, the consumption habits of millennials are changing, and they’re responding to that. He adds that they’ve also seen a lot of people opting for whiskey.

Basu said that the company is also working on strengthening its presence in India, with a particular focus on the western side of the country. The company, which sells about 38 million cases of whiskey annually, has plans to grow more than 10% for 2019.

As for its marketing budget, it’ll be spending about 40% of its total marketing budget on TV, with 30% to go to digital. The alcohol industry can’t do product advertising, so ABD has always relied on utilizing the human angle when it comes to getting marketing done for its products.

He says that TV marketing was 50% of their budget before, but since digital has gone up, they’ve devoted more resources towards that. On top of that, Basu noted that they’re also advertising on OTT platforms.

ABD has plans to associate its premium whiskey brand, Sterling Reserve, with musicians, as the format of the brand, Basu says, resonates really well with newer, younger customers.

He does admit that the alcohol industry is still dealing with the fallout from the ban that prevents alcohol being sold within half a kilometre of highways. The last quarter, Basu admitted, has been a bit of a slow period.

That being said, Basu notes, that the alcohol market in India is growing with the youth people because drinking has become a bit more responsible. With cab aggregators gaining traction in India, drinking in clubs has become easier, as people don’t have to worry about having to drive back in an inebriated state.

Negative Reviews As An Opportunity For Action

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Current and former employees are voicing out their opinions about employers and what it is like to work in the organization. The reviews are posted anonymously on online sites that allow employees to critique their workplaces. However, the affirmative King Kong agency reviews from current employees mean that they appreciate what the boss is doing for them.

The good reputation of a brand is a critical asset in recruiting new talent. The organization’s reputation as an employer must always be protected from the negative reviews that former employees post on career sites. Even a single negative opinion can do a lot of harm to the image of an organization because it is seriously considered by job seekers.

According to report from CareerArc, an HR technology firm, at least 55% of job seekers decide against working for a company because of negative reviews. There are instances when the negative reviews are so bad that they completely discourage customers from using its services.

Many employers ignore whatever negative reviews are posted on sites like Glassdoor. Others prefer to be aware with the criticism they receive so that they can deploy a response strategy. A good strategy would be to use the criticism as an opportunity for action. For example, if the employee says that there are no opportunities for growth in the company, the proper response would be to outline the plan to develop more defined career paths.

It is common for some employers to counter the bad reviews by asking their current employees to post positive reviews. However, ZipRecruiter columnist Matt Krumrie says that a better approach is to foster an environment where employees will be motivated to defend the organization without being told to do so. There are employees who take the lead in responding to negative reviews even before a response strategy is put in place in by the management.

When employees are happy and well appreciated in their workplace, they will willingly share positive King Kong agency reviews without the need for HR to tell them so. Employees understand that the good reputation of their company can be protected by sharing their good experiences. It is also the best way to attract new talents who are willing to contribute new ideas.