The holiday season is fast approaching and big retailers are preparing for the influx of online orders. Amazon, Wal-Mart and Macy’s are working behind the scenes to ensure fast and efficient delivery of online orders. Amazon is cutting its time to process orders from hours to minutes by using robots to pull items for shipment from warehouse racking.
Retailers are now expanding their warehouses to the size of football fields so that they can handle shipments efficiently. Orders are sent directly to online shoppers through the use of sophisticated software that tells the quickest and cheapest way to get orders shipped. It is race time for retailers as more and more people are expected to shop online.
In the United States, online sales are expected to increase by 12% to reach $371 billion this year. According to Forrester Research, online sales will account for overall retail sales. However, as online shopping grows, so does the impatience of shoppers who want to receive their orders immediately.
Traditional brick and mortar stores are trying to catch up with Amazon that has a standard for 2-day fast delivery to members of its Prime Loyalty program. However, even Amazon is feeling the pressure to meet the demands of customers for fast delivery. The goal of many retailers is to meet the two-day delivery standard but most are challenged to comply.
Wal-Mart aims to get packages to online shoppers who get standard shipping within 2 days for the holiday season. Wal-Mart is now using 83 of its more than 4,500 US stores to ship orders to customers. The world’s largest retailer is also investing from $1.2 to $1.5 billion to its online business in expectation of the heavy spending on ecommerce.
To stay competitive in this digital age, a website is an indispensable tool for a retailer. Holiday spending is expected to rise and if you have a website, you will gain the opportunity to sell to online shoppers. However, it is important to ensure that your business will meet the expectation of online consumers from fast delivery to efficient service. Please feel free to visit Perth Web Design for your website design needs.