The Role Of Customer Reviews In The SEO Plan

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It is common knowledge that online reviews are estimated to be 10% of the criteria with which Google displays search results. Online reviews are unquestionably very important to businesses but it is only Google’s algorithms that know exactly how to leverage the online reviews so that a business can gain high star ratings.

Over the past years, there were lots of studies on how customer reviews can be used in SEO plans. If you are not yet using online reviews in the SEO strategy, you better do so now because consumers are reading reviews to help decide whether to buy or not.

Google as well as other search engines like consumers who are choosing your business and leaving their feedback on it. Unfortunately, many customers will not make an effort to write a review unless their experience with the product or service is extremely bad.

With that being said, businesses must make a conscious effort to collect as many reviews as they get. The good news is at least 70% of customers are willing to leave their feedback as long as they are asked. Businesses must have a plan on how to handle review follow-ups. Timing is very critical to generate the best response rates.

A digital marketing agency understands that king kong SEO reviews play a big role in their SEO particularly if they respond to the reviews. In order to boost the SEO value of the reviews, it is important for clients to leave an honest feedback. To gain a favourable review, customers are provided with a great experience.

The Basics Of Digital Marketing

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With technology, comes change. Marketers are well aware of that fact. Wasn’t more than 10 years ago when a cheap, barely-functional website with a few keywords was enough for a digital marketing campaign.

With people spending so much time on their computers and their mobile devices, surfing the internet, however, that is no longer the case.

It’s no exaggeration to say that digital marketing is a key part of whether or not businesses fail or succeed, so it’s important for any business owner to have a grasp of it. Here are the basics.

What is digital marketing?

In the simplest of terms, digital marketing accounts for any and all marketing done via online media channels, like websites and social media accounts. The aim of these endeavours is to get your brand noticed, generate leads, and then convert those leads into loyal customers.

Why is it important?

Marketing is all about reaching one’s audience, plain and simple. Specific numbers vary, but it’s generally agreed upon that there’s always someone looking for something online. With people connected to the internet so much thanks to mobile devices, being online is now key for any business looking to survive.

The channels

  • Your website: The online storefront, so to speak, and pretty much the most important piece of the digital channel. It needs to be fast (<3 seconds fast), secure, mobile- and SEO-friendly, and it needs to be aesthetically pleasing.
  • Search engine marketing and optimization: The vast majority of the time, people look to Google to find things. Naturally, this means that properly marketing online involves making sure your site is as visible and enticing to search engines as possible.
  • Pay per click: As the name implies, it’s when you pay when someone clicks on one of your ads. People see a lot of pay-per-click ads, with the most common being paid search ads, like the ones you see when you look up a king kong marketing review and the like. A lot of clicks tend to go for the top three paid ads on a search engine’s result page, so take note of that.

Canadian Legal Experts Sign Letter Calling Out Iranian Court On Baha’I Discrimination

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The rulings of a rural Northeast Iranian courthouse have attracted attention from Canadian legal experts, including lawyers from firms like MyDefence.ca, and even a former prime minister, with people denouncing the mistreatment of the Baha’i religious minority, who are being driven out of their own homes.

Former PM Brian Mulroney, former Irwin Cotler, and several former Supreme Court justices are among the big legal experts that signed a letter calling for justice for the Baha’i people in Ivel, where the local court recently evicted 27 families from their homes.

The letter is addressed to Ebrahim Raisi, the Iranian Chief Justice, who is also in charge of the country’s investigation into the loss of Flight PS752, and all 176 passengers on board.

Cotler stated that that the rulings of the Iranian court against the Baha’i and the use of openly discriminatory arguments were ideas that Canada’s legal experts, who noted that Iranian courts claimed that they were only following Islamic law, which allowed for the confiscation of property from non-Muslims.

Notably, it’s not just politicians and legal practitioners like MyDefence.ca that have called foul on the rulings, with Muslim groups outside of Iran like the Canadian Council of Imams.

Cotler noted the sheer audacity of the court to openly admit that they were basically persecuting the followers of Bahaism, known as a peaceful religious minority, which the courts described as a perverse sect.

On top of that, the Baha’is’ counsel weren’t allowed to see the evidence against them, not see any proper legal documentation, or even have representation. Cotler notes that it wasn’t just ignoring due process; it was the court being complicit in this discrimination.

Baha’is in Ivel’s have a noted history of being the victims of official persecution, which include unethical raids, confiscations, detainment, assaults, and the like. 2020, Cotler notes, added to this list with two courts sanctioning the confiscation of the Baha’is’ property simply because they weren’t Muslim.

The confiscation of the Baha’is’ property was carried out by the Execution of Imam Khomeini’s Order (EIKO), who receives their orders directly from the Supreme Leader Ali Khamenei.

Notably, the US Treasury Department once accused the EIKO of controlling a lot of the Iranian economy, including assets that were taken from political dissidents and religious minorities, for the benefit of the Supreme Leader and other government officials.

The Challenges Faced By North American Truckers

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Cross-border trucking providers face various challenges when operating in a complex and intertwined global supply chain. Some of the challenges faced by North American truckers include the shortage of truck drivers, the current tariff environment, constantly changing regulations, customs requirements, and compliance/risk issues that cause unavoidable delays in well-thought-out supply chains.

Cross-border trade management is very critical to keep goods moving across supply chains in an expedient manner while maintaining good visibility. Global trade management is increasingly becoming more difficult and complex because companies that want to reduce costs to increase profitability are tapping into a large network of suppliers, trade brokers, manufacturers, and customers that are literally spread across the globe.

Companies that use to sell in domestic markets are now selling internationally. They search across the world for raw materials, services, and finished goods that they can sell to a defined marketplace. A paradigm shift has happened because of reduced barriers to trade and investment, lower transportation costs, ease in the flow of information, new enabling technologies, and the emergence of new economies in countries like China and India.

Today’s global shipping networks have become so expansive that global shippers encounter significant challenges in managing end-to-end supply chains. At least one-half of the global shippers operate in Canada, Mexico, Asia, Western Europe, South America, and Southeast Asia. The sheer expanse of their networks, tariffs, compliance, regulatory issues, and risks make supply chain management more difficult.

According to a survey, roughly three-fourths of companies rely on a combination on air, less-than-truckload (LTL), and ocean carriers to ensure that their goods get from Point A to Point B. However, the number of trucking providers often creates problems in tracking shipments, end-to-end supply chain visibility, and higher level of orchestration that add costs to global shippers. When companies look beyond their borders, they are forced to face a new set of challenges.

Less-than-truckload shipping is offered by Titan Transline for small, quick shipments. LTL shipping is backed by top-of-industry real-time tracking and specially-engineered equipment including a professional and expert team. LTL options are offered for shipments across North America including cross-border between the USA and Canada.

How Online Reviews Affect SEO

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Do online reviews affect SEO? Yeah, they do, especially for smaller, more local businesses.

Studies show that Google My Business reviews were one of the most important variables determining how well a business ranks in Google search results, and how likely they were to show up in the box of local results that pop up in Google.

Here is a bit of a look at how online reviews affect SEO.

Google looks at the insight from reviews

Google is all about the content: the higher the quality and the more the quantity, the better.

This is a key part of SEO: how many keywords a site’s content has. These keywords determine how well Google’s crawlers understand and rank a site, which is where customer reviews come in. Customers leaving reviews basically leave information for Google to crawl through and understand which boosts SEO rankings.

Google trusts customer opinion more

Truth of the matter is, Google trusts what customers say about your business more than what your site does. That’s just how it is.

Google looks at customer reviews to see what customers think about your business, using that to determine how trustworthy a site is. Reviews, regardless of how positive it is, tell Google that a business has interacted with actual people, on top of the things reviews do for other customers.

Better reviews mean better CTR, which means better SEO

Everyone loves reviews.

The better the reviews for a business, the more likely customers are to choose it over the competition. This, in turn, boosts its CTR (click-through rate), which is already established as a positive factor for SEO. Good reviews lead to good CTR, which leads to a good king kong SEO review, which only makes online reviews all the more desirable.

How To Gain Candid Customer Feedback

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A digital marketing agency considers client reviews as valuable tools for marketing. First of all, reviews are freely given to show satisfaction with the services provided. These reviews can be highlighted on the company website for others to see. There are also reviews that tell the company what it has done wrong so that it can improve its services and make positive changes.

One of the easiest ways to get candid customer feedback is through email. Email can be used as an opportunity to interact with customers and gather a more personalized feedback. Email also maximizes the likelihood of hearing from a customer. The trick however is to establish a system of replying to customer’s feedback so that they won’t feel let down.

Social is an untapped reservoir of straightforward opinions from customers. There are direct comments or mentions on social media networks that businesses can listen to. Each piece of feedback provides an opportunity for a more specific follow-up. Furthermore, the comments are less likely to be biased and customers usually share more details about their experience with a brand.

A digital marketing agency can benefit from leveraging analytics to understand how customers are interacting with the brand. Analytics will reveal the number of people who are visiting reviews.

If you are searching for a digital marketing agency, please spare a few seconds to read king kong marketing review on popular online platforms. From the reviews left by the company’s own employees, you will gain an insight on why the company standouts from the competition.

New Digital Marketing Trends For 2021

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Whenever a new technology is introduced, digital marketing changes to keep up with the new trend. However, over the past year, digital marketing has proven its resilience even as brands experienced a drop in their revenue due to the coronavirus pandemic.

There is no doubt that SEO is very important in digital marketing but there are brands that do not tackle the issue appropriately. There are companies that assume SEO is just getting a webpage to rank higher in search engine results. In theory, it might seem fine but companies also have to consider the nuances of how customers search online.

According to Hennessey Digital, between 70% and 80% of consumers research about a company before buying a product or service. A website does not rank for a narrow column of keywords; there must be as many searches as possible alongside the primary business. This is the reason why businesses are hiring digital marketing agencies to complete their search profile for 2021.

High-quality content has always been the cornerstone of any SEO strategy. But the demand for the content format has changed. Instead of blogs, video has emerged as the new trend. This is good news for marketers because the desire for nearly all forms of videos are on the rise.

If you are looking for a digital marketing agency that can create content that reflects the brand, make the effort to read king kong SEO reviews from popular online review platforms. They are updated with all new trends and can provide the content format that your target audience wants.