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World Leaders Expressed Grief On Germanwings Flight 9252 Crash

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Europe was greatly shocked at what had befallen Germanwings Flight 9252 when it crashed last Tuesday in France. Many world leaders have expressed their grief and their shock at the unfortunate incident that killed all 150 passengers. 72 passengers were Germans, 35 were Spaniards, 2 Americans, 2 Australians and 2 Britons.

French President Francois Hollande, German Chancellor Angela Merkel and Spanish Prime Minister Mariano Rajoy have all visited the crash site in France and expressed their sorrow for the families of the unfortunate victims.
In a statement made by the German Chancellor, she had shared her thoughts and condolences as well as the entire German government to those who have lost their lives in the crash. She described the suffering of the families of the victims as ‘immense.’

Spain, on the other hand, expressed their grief by announcing a three days of national mourning which begins this Wednesday. Prime Minister Rajoy said in a press conference that they are lamenting the incident like everyone else is doing. President Hollande turned to Twitter to show his support for the family of the victims and addressed the incident as a tragedy on France’s soil.

Due to the incident, King Felipe of Spain had to cut his state visit to France.

The leaders of the countries involved were not the only ones who expressed their sadness and grief following the air crash. U.S. President Barack Obama had even called both Rajoy and Merkel to give his condolences on behalf of the United States of America.

Germany and Spain are considered as one the U.S.’ biggest allies and Obama wanted them to know that they stand in solidarity even during this unfortunate event.

Obama added that it was heartbreaking because most of the victims were also children and some were even infants.
About sixteen high school students from Germany were killed in the crash. A Swedish football team was also scheduled to be on board on Flight 9252. Luckily, all 29 team members were divided into three separate flights, sparing them from the same fate that killed 150 passengers.

British President David Cameron also pledged their support.

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CSS Industries, Inc. Discloses The Result Of Last Year’s Operations

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Three and nine months operations were conducted by CSS Industries, Inc. last year and the company is happy to inform that it is done last December 31 of 2014. Last fiscal year 2014, the sales of the company were at $106,295,000 during the third quarter and it drops to 1.2 per cent during the fiscal year 2015, bringing it down to $104,993,000. This loss in sales was mainly because of the low sales they acquired during the holidays with cards and stationery products for every occasion. The lower sale figures was offset due to craft ribbon’s high sales as well as by the gain acquired upon acquisition of Carson & Gebel Ribbon Co., LLC. C&G, including all its businesses and assets, was acquired last May 19 of the year 2014 by the company’s Berwick Offray LLC. The figures in 2014 were much higher than the fiscal year 2015.

Comparing the first nine months of 2014 and 2015, the resulting figures in 2015 is lower by 2.5% compared to last year. The loss, from $265,899,000 to $259,342,000, is mainly because of lower sales in some products such as the ribbons, cards, Christmas bows, stationery products and cards from all occasion. This loss was offset by a higher sale in terms of items such as craft ribbon and gift card holders.

CSS is a company that deals mainly in consumer products that are involved in designing, manufacturing, procuring, distributing and selling of products from seasonal social expression and all occasion. This aims to mass market all possible retailers. There are many inclusions to the products, be it seasonal or all occasion, which the company is producing. The products usually comes with items such as gift tags, bows and ribbons, gift wrap, greeting cards that are boxed, gift boxes, tissue paper that are decorative, holders of gift card, decorations, Valentines that could be exchanged in the classroom, novelties and dyes used in making Easter eggs, floral accessories, journals, stickers, scrapbooks, stationery, memory books, note cards, products used in education and crafting, photo albums for wedding events and infant photos. These products are only some of the products that are offered in order to make sure important life happenings are properly commemorated.

Breaking Down The Concept Of Free Shipping As A Marketing Tool

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What is free shipping? For consumers, this is probably the first thing that they look for whenever they go to an online store. However, for merchants and business owners, free shipping is a very complex concept that could either help them or damage them. But to understand the concept of free shipping, you must look at it in business perspective and accept that free shipping is indeed a growing marketing tool.

If used effectively, free shipping could become a very successful marketing tool for many companies. Have you ever been in a situation where you are shopping for certain items online only to find out that you are $5 short of having your orders shipped for free? What you then do is you look for another item to purchase so that you can save up on shipping costs. What prompted your decision is not the thought of convenience it’s because you ‘rationalized’ that buying another item would be more convenient for you. Now who benefited from your rationalization? Is it you or the store? The answer would have to be both.

Are finally getting the free shipping concept? No? Well, if you think about it clearly, you would understand that free shipping as a marketing tool is successful because it plays on a customer’s psychology.

If you still don’t get it, ask yourself this: “Why do you shop online?” There are plenty of reasons why people shop online but all of it revolves around convenience. Because it would be more convenient for you to buy an item via ecommerce store rather than driving to a mall, you would automatically choose the more convenient option. The role of free shipping in this concept is that it helps people rationalize the point of buying in an online store. If the costs for shipping are too expensive for an item you could easily get by driving a few minutes from your house, then the rationalization fails. You will automatically go for the most logical choice.

If you go for Paper Mart shipping supplies because the free shipping offered is more convenient for you, as artificial or disillusioned as your choice may be, you would likely go for it. That is the point of free shipping. To make people think they have a choice between shipping with costs and shipping for free and this very reason is why free shipping works well as a marketing tool.

Four Frequently Asked Questions About Indian Food

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Thali dinner at Amrit Rao Peshwa Palace

There is no denying that people, in many forms or ways, love to eat. There was a time when people had to eat only for survival but now that the world and humanity had gotten so far, not only has there been unity in diversity, but diversity in consumption as well. Each person may have a specific preference for certain types of foods. There are those who prefer healthy living, keeping a balanced diet of nutritional and balanced dishes while there are also those people who prefer to abstain from eating meat. The diversity of food is mainly influenced by the converging of multiple cultures around the world. Now, people can get to eat an assortment of delicacies from far-away cultures such as French, Italian, Thai, Chinese and even Indian. Indian food, in particular, is highly diversified. Here are four of the most frequently asked questions about Indian food.

  1. Does all Indian food contain curry powder? Curry powder has always been closely associated with Indian food and it is also often thought as a main ingredient. However, not all Indian foods contain curry powder. Curry powder is added to certain dishes along with some other spices in order to enhance their taste. But you should know that curry powder is a mix of spices that is mostly known as Garam Masala. While the ingredients for curry powder are the same, the use of it can be somewhat limited or measured in each Indian household. So you can expect that not all Indian households would have the same tasting dishes.
  2. Do you need special utensils to cook Indian food? Most people think that Indian food is hard to cook but in truth, it is actually very simple and the utensils you may need may already be found in your kitchens.
  3. How healthy is Indian food? This would have to depend on the way the dish is cooked. It is up to you to make the dish nutritious or not.
  4. Is Indian food very oily? This would also have to depend on the way the dish is cooked. However, there are many Indian dishes that would require that the Masala be fried in some sort of oil. Many believe that the more oil you use, the better it will taste but it has been proven that the dishes still taste better with half the oil.
  5. Is Indian food always spicy? The answer would have to vary. If you define ‘spicy’ as seasoned with spices, then it would have to be a yes. But if you define ‘spicy’ as super hot or chili hot, then no because the spices vary.

If you prefer eating out at Indian restaurants, then you should also check out the best chicken bhuna in Perth at Two Fat Indians.

The Benefits Of Safety Reflective Clothing

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When you live your life doing the same thing every day, waking up at 5 in the morning, going to work, go home before dinner, you would definitely develop a feeling of safety no matter what kind of work you are involved in. However, danger does not choose and it comes whenever it wants to. For office-based workers, the shelter of the office provides less danger and hazards for workers to be worried about. However, not all people work inside the office. There are countless of people who go to work every day, exposing themselves to potential harm. People such as cops, traffic enforcers, construction and factory workers and more all work at dangerous environments.

Luckily, laws and regulations were put in place to protect employees from harm. But know that to be truly safe, one would have to make the effort himself. There are numerous ways that a person can use to increase his safety. Wearing safety reflective clothing is one of them.

There are cases in which safety reflective clothing, or high visibility clothing in general, is required by the law for some occupations. Construction workers and factory workers, for example, are required to wear high visibility clothing. Now, the question is why is visibility so important? Here’s why.

When you are visible to other people, the likelihood for accidents is greatly lessened. Why? Say for example you are running on the road. There is always the potential of a reckless driver not noticing you which could cause you serious harm if circumstances prove unfortunate. However, if you are visible, the driver would be able to see you and thus would try his best to avoid hitting you as much as possible.

In the case you work in a place where it is required to wear such clothing, you would be able to avoid getting a penalty if you follow their clothing requirements. Construction can be quite a dangerous work but visibility allows people to become safe.

For runners, cyclists and other sports enthusiasts, reflective cycling jackets can both prove useful day and night. This is because during the day, the fluorescent material in the jacket makes it appear brighter and striking to the eyes while in the evening, it is able to reflect back the light back to its source.

 

Here’s How You Can Get Your Child To Stay In Bed

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You’ve done all the nightly rituals with your kid. You’ve tucked him in, read the book with him, and kissed him good night. Now, the only thing left for you to do is to get yourself to your own bed and sleep. However, there may be a problem with that, especially when your child is not that all used to sleeping alone. You may have tucked him in and he may have slept at first but if he isn’t used to by himself, he would come creeping into your room and come up with excuses. As a parent, it would be difficult to say no. Who could ever turn down the chance to sleep beside their child? But if you plan on teaching your child a little lesson about independence and growth, you would need to do something about this teensy little problem.

Since rejecting your child would be a bad move, there are still other things you can do to get him to stay in his own bed.

  1. Make his/her room more inviting. How can you do this? Simple! All you need to do is to decorate the room to however he wants. Use decors that are fit for your child’s age. You can also become adventurous when you let your kid pick a theme, such as a color he likes or a cartoon he loves to watch.
  2. Consider the bed. There are parents who move their children to larger twin single beds once they had graduated from the crib. However, kids beds may be more appropriate if you want to take things slow. Remember, the size of the bed may overwhelm your child so it would be better to choose something that can fit his size and age.
  3. Require your child to go to the bathroom before bed. This is important so that he doesn’t get up in the middle of the night just to pee.
  4. Don’t lie down with your child. Or if you do, make sure that this is just only for a brief time.
  5. Make your child understand that he has to sleep in his own room. Always remind him that he has his own room now and that there are privileges to having one.
  6. Say no and take him back. Do not be taken over by his crying or pleading. If you do, then your child wins. If you receive a nightly visitor, take him back immediately to his room without discussion.

The Dilemma In Foxtons’ Stocks

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It was only two year since FOXT or Foxtons, an estate agency in London, was dubbed as short sell because of the floating incident. After that, there was a considerable rise in the earnings after the surge in the London real estate market. Despite the fact of the increase in the property market, there are still some problems occurring which can be viewed as the very reason why stocks continue to fall and should be given more focus.

According to the chart of Foxtons, there was quite an excitement with its sudden rise to 400p last year but then it fell greatly within the same year and ended up to be 148p. The first half of the current year has proven to be a good one for the company because of a slight increase which resulted to 285p. There was an update regarding robust trading last month and yet the price went downhill and is now at 189p.

Foxtons is based in London and focuses more on residential properties but the sales revenue are not even equal to the lettings while mortgage broking has shown to have added a small amount to the total profit. The price of the stocks on the market continued to decline after CWD or Countrywide has issued a statement regarding the expected 14 per cent of sales drop which is based on the UK. The prime central location in London is now being used as an asset in order to increase the prices in UK housing.

According to a data set globally, housing market in London is considered to be the most overvalued. The bubble index set by UBS has rated London at 1.88. Because of the previous rating in 1985 to 2009, it was expected that whenever it reaches more than 1.0, a correction of 30 per cent will take place between one to three years.

Supply in housing is said to be lacking according to politicians, press and estate agents but there are obvious homeowners who have been trying sell for year with no progress. Because of the recent property boom, there are now many property owners who are embarking on projects such as home extensions and improvements in order to profit more. The home extensions and improvement tactic is not only present in London but in other places as well such as Perth.

Here Are A Few Ways For You To Get Into The Fall Spirit

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US — November 10, 2015 — It’s that time of the year again when the leaves turn brown and fall, when the days begin to be flooded with clouds, and when people start preparing for the holidays. Out of all the seasons, it is safe to assume that the most ignored season is the autumn season, or fall. People don’t pay much attention to unless they have to start gathering and blowing off all the leaves. As forgotten as fall may be, there are still some ways for people to get into the fall spirit.

  1. Since fall is the beginning of the cold seasons, there is without a doubt that people would need something to keep them warm. Scarves play a great job in this. They are not only fashionable warming items; they also help protect the wearer from the cold winds. What’s good about scarves is that they do not discriminate and they can be worn by people of all ages and gender. They also provide the feeling of getting hugged, a good replacement for your blankets.
  2. Probably the best part about fall is that you can finally start wearing sweaters. It doesn’t matter if you are at school, at home, or at the park, it’s nice to have a sweater during fall. What’s even great is when these sweaters evolve into the ever popular ugly Christmas sweaters. That is when the fun really begins. If you are interested in getting your own ugly sweater, you can visit UglyChristmasSweater.com.
  3. Warm Drinks. If you want to stay comfortable during a cold day, why not treat yourself with a warm drink? Wherever you may be, it would give you a nice feeling of warmth if you have something warm to drink plus the fact that it would help keep your taste buds satisfied.
  4. A Cartoon or Movie. Going back to the topic of comfort, there could never be anything as comfortable as laying in bed snuggled by a thick blanket with a warm drink on the bedside table, watching a cartoon like Charlie Brown or a movie, preferably a thanksgiving special.

Making Your Product Stand Out From the Rest

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The brand designs of most products are created in such a way with the notion that shoppers make informed and rational decisions when filling up their shopping carts. The truth is that shoppers make reactive and purely instinctive moves when presented with goods to buy. Studies have shown that the consumers only read at least seven words in the entire shopping process and buy instinctively by color, familiarity of the location and shape. Best sellers are those with market strategists that appeal to the reptilian brain which decides even before logic jumps in and takes over.

Most of the instinctive reactions are designed into packaging with the application of the Biomotive triggers. These are cues which affect the person’s subconscious and generates emotion and action even before the conscious part of the brain can react or respond. There are plenty of triggers and scientists have identified at least 16 of these key combinations. You need to understand what these primal cues are in order to help your brand connect emotionally with your potential customers, sell more products and build great assets for your company.

In order to be successful, each brand should have a unique and distinctive view point and should be able to express a clear and unique reason. Effective packaging would make it easy for the consumer to understand at a glance what the product is, what it’s used for and why it is relevant to the life of the consumer. Naturally, the product should be able to deliver its promises in order for a repeat purchase to happen.

Stand out

You need to make your product stand out from the rack and from its competitors. Simply covering the shelf and shouting louder just would not make your brand stand out. You need to draw a point of orientation on the packaging of your material which will attract your shopper’s eyes and communicate your product to them. You can make use of cusps to do this. The cusps are pointy shapes with sharp edges and usually trigger the feelings of danger, fear and caution. You can also make use of other creative products like Paper Mart tulle when packaging your product so that it will stand out.